Facelift For Beach Gate R ...

Dear Homeowners, Residents and Members,

This week marks two significant milestones - the an...

In tougher windy conditions, it’s great to have the stinger up your sleeve to find the fairway (and ...

What's coming up this wee ...

Enjoy our lifestyle offerings to their fullest this holiday season at Atlantic Beach. Here is a remi...

Adding the draw to your tee-shot arsenal will build confidence and help you hit fairway finders with...

Happy Holidays From All O ...

Dear Homeowners, Residents and Members,

As this will be the last Thursday newsletter for th...

When you trust your skills and setup, there’s no limit to the amount of flop shot fun you can have! ...

Your Summer Holiday At At ...

As December arrives, we find ourselves on the brink of the summer holidays—a time for relaxation and...

What's coming up this wee ...

Join us for a presentation with Citadel Chief Investment Officer, George Herman and Citadel Chief Ec...

What's coming up this wee ...

Get ready for our annual Estate Parade on Friday 6th of December. This year “Let’s Go Wild” and make...

Introducing The Updated E ...

Dear Homeowners, Residents & Members,

I am pleased to share that our updated Estate Ru...

Launching Our New Atlanti ...

Dear Homeowners, Residents and Members,

As part of our ongoing commitment to regulatory com...

The summer break is the perfect time for kids to fall in love with golf. And our Junior Golf Summer ...

Being a better lag putter takes the pressure off your approach. But lie angle and arc must be taken ...

What's coming up this wee ...

In this week's "What’s Coming Up" newsletter, we shine a spotlight on an initiative that speaks to t...

Fostering Community And N ...

At Atlantic Beach, our goal has always been to create a secure, family-centric Estate that offers an...

What's coming up this wee ...

See what is coming up this week when it comes to events at the club here: More

This aspect of wedge design could help you make effortlessly clean impact.

Launching “Paws & Partner ...

Following an unfortunate incident involving pets on the Estate, and my communications to homeowners,...

What's coming up this we ...

Join us on Wednesday evenings at Sunbird Restaurant for our themed family dining evenings. This week...

What level are you at?

Once we know which of these levels you’re in, we can begin to drastically improve your iron play.

What would make golf more ...

Once we find the answer to this important question, your playing experience will be transformed.

Let's find out

Learn more

When you’re trying to hit accurate iron shots more easily and more often, you need to have a look at...

Speeding and Texting: A D ...

Majestic views, vibrant wildlife, children on bicycles, and neighbours out for a stroll – welcome to...

What's coming up this wee ...

Atlantic Beach - The Amazing Chase
Entries Are Open

The Atlantic Beach Amazing Chase br...

What's coming up this wee ...

Celebration Week!
5km Family Fun Run/Walk

Gather your running and walking buddies, lace...

The way children are introduced to the game impacts whether they become golfers or not.

What if design meant you finished closer? How much less stress on the green would that mean?

Learn more

Explore Our Atlantic Beac ...

Dear Homeowners, Members, and Residents

In a week where we celebrate both Heritage Day and ...

Exciting New Offerings Fr ...

From the 1st of October 2024 we have two new services being added to our Concierge offerings.
Fi...

Discover Our Refreshed Ki ...

While we have experienced one of our wettest winters, this does not mean that we should be complacen...

What's coming up this wee ...

We’re counting down to a week of celebrating our community and Atlantic Beach’s 24th Birthday. Packe...

New Spring Menus At Sunbi ...

Dear Homeowners, Residents and Members,

This week, I would like to start by reminding our r...

What's coming up this wee ...

Inspire your creativity with a social painting evening brought to you by Paint & Pretzels. Expect to...

More Prestigious Awards F ...

Dear Homeowners, Residents, and Members,

While reading through previous communications, I w...

The Ultimate Solution: Pr ...

Dear Homeowners, Residents and Members,

When we embarked in designing our gym renovation th...

Atlantic Beach Wins Afric ...

Dear Homeowners, Residents and Members,

Introducing this week’s newsletter is the news that...

What's coming up this wee ...

Inviting our Atlantic Beach Wonder Women for an inspiring evening hosted by Bianca Landman (B-H...

What's coming up this wee ...

Every day and especially this August, we celebrate the remarkable women of Atlantic Beach with ...

With some deliberate breathing, your butterflies can positively affect pressure-filled shots.

Food And Beverage: A Stro ...

Dear Homeowners, Residents and Members,

As we wrap up the first month of trading with our n...

What's Coming Up This Wee ...

Come join us for an evening of musical fun and challenge.

Quiz masters Chuck & Fluff w...

There’s an equation that calculates exactly how much harder the shot from position 5 is than the sho...

Security – A Collective E ...

Dear Homeowners, Residents and Members,

In a recent article the Melkbos Community Police F...

The ‘spring within a spring’. Srixon has another innovation to make your second shot easier. The ZX ...

There’s many ways to remove the frustrations caused by your worst misses. There’s a way to tighten y...

What's coming up this wee ...

Making a difference together! This Thursday we join in recognising Mandela Day and invite our reside...

Don’t believe the myths. You can demand more from your golf equipment.

Learn more

What's Coming Up This Wee ...

For the upcoming Springboks international games we have a Game Day experience for the whole family.<...

An Exciting New Start!

Dear Homeowners, Residents, and Members,

Thank you to everyone who joined us for our Commun...

He’s looking to buy results. Why wouldn’t you want to buy the results? They could be priceless.

Learn more

What if there was a way for less experienced golfers to get closer to perfection more often?

Learn more

What's coming up this wee ...

Our flagship fundraiser for our junior and elite golfers is just over a week away. They're flying th...

One in a Thousand

Create fitting leads by discussing the huge number of variations of a club's makeup and subsequent e...

Joyful Junior Golf

Grow your junior membership by discussing the benefits of junior golf participation.

View content

What if getting from an 18-handicap to Scratch was easier than you thought? Focus on 4 key areas and...

Your New Dining Experienc ...

Dear Homeowners, Residents and Members,

Monday 1 July 2024 marks the conclusion of the proc...

You don’t have to limit yourself to #7 iron or less.

Be honest. When you’re over the ball here; what are you thinking?

Learn more

Golf is such a cruel game. It tempts you with hope.

Learn more

Launching our updated Arc ...

Dear Homeowners, Residents and Members,

Subsequent to the adoption of the updated Estate Ar...

Golf keeps the connections alive.

For you, is this an opportunity-knocks moment?

Learn more

Exciting Projects Ahead

Dear Homeowners, Residents, and Members,

The end of June is fast approaching, and this mean...

If health is the new wealth, golf is your pathway to riches.

Knowing the answer to this will save you shots, and shocks.

If this is your greenside lie, how are you feeling?

Learn more

Golf Motivations

Create playing lessons with a focus on game management.

View the content

Who To Contact In An Emer ...

No one wishes to be faced with an emergency and that’s where our Emergency Response Team (ERT) are h...

If you’re shooting 88 or even 90, then we can quickly get you below 85. If you’re already at 85, the...

Welcome Our New Food and ...

Dear Homeowners, Residents and Members,

In my communique earlier this week to Homeowners an...

What's coming up this wee ...

Join us this Wednesday for an evening of music and trivia. This is not just any quiz, renowned quiz-...

Home Renovations on the R ...

Dear Homeowners, Residents & Members,

This week we thought to share some insights on the on...

What's coming up this wee ...

Our Golden Ager Craft Circle has launched for Mandela Day (18 July 2024) their initiative to make so...

Top 100 Success For Atlan ...

Dear Homeowners, Residents and Members,

It’s only upwards for Atlantic Beach!

This...

Knowing your dispersion patterns is the key to smarter club selections.

What's coming up this wee ...

Pamper Mom this Mother’s Day week with two wonderful spoils from our Atlantic Boutique.

Joi...

We can transform your playing experience with these four steps.

A pre-shot routine will bring more consistency to your tee shots.

The Need for Speed

Increase your golfers in swing coaching and/or the retail sales of drivers specifically.

Proposed Wesco Waste Mana ...

Dear Homeowners, Residents and Members,

Since our important article in last week’s newslett...

A good way to prepare yourself for the variety of challenges during a round.

The most important thing is that you enjoy yourself.

What's coming up this wee ...

Gather your friends and family and join us for an evening of music and trivia. Whether you're an av...

Record-breaking Summer Se ...

Dear Homeowners, Residents and Members,

To ensure integration, alignment and coordination, ...

A good pre-shot routine will help you make better golfing part of your routine.

Here’s why getting better at scrambling is especially important for amateurs.

How many sports enable grandparents to play with their children AND grandchildren?

What's coming up this wee ...

Join us for Wellness Wednesday this week where our keynote speaker Dr Peter Hill, PhD, Dip Pharm wil...

18 to Scratch

Inspire your regular golfers in the 18-9 handicap range to invest in a medium-term coaching program.

Responsible Pet Ownership ...

Dear Homeowners, Residents and Members,

Given the Atlantic Beach lifestyle, many homeowners...

Make it easier to respond positively to challenges during a round.

The positive benefits of golf apply to everyone, regardless of gender, age or ability.

What's coming up this wee ...

Introduction To Tai Chi!

We invite our young at heart, golden ager residents and members to...

Trending Upwards - Our Li ...

Dear Homeowners, Residents and Members,

In recent weeks, residents and members may have obs...

Add more value to your practice by choosing a skill to make the primary focus of your range session.

What does it mean to be ‘a golfer’?

Happy Easter from our fam ...

Dear Homeowners, Residents and Members,

As we hop into Easter weekend, I am sure that many ...

How you got here matters far less than did you get here (as shown to the right) at impact.

Learn more

What's coming up this wee ...

It has been welcoming to receive the positive feedback on the launch of our Golden Ager activities a...

Your Ultimate Staycation ...

Dear Homeowners, Residents and Members,

With the public holiday tomorrow and the upcoming s...

If you’re a golfer hitting fat shots thin shots or both on a regular basis, then please step forward...

One rung at a time. All the way to the top.

Once we know which of these levels you’re on, we can begin to drastically improve your iron play.

It’s More Than A Smile. I ...

Dear Homeowners, Residents and Members,

In a world inundated with options and choices, one ...

Improve the divot and you’ll experience more great golf shots with your irons.

Learn more

Being better around the green will help you shoot lower scores, but enjoying the entire hole is just...

What's coming up this wee ...

School holidays are around the corner and with so much in store, our Kids & Teens Holiday Club promi...

What's coming up this wee ...

Join us for a captivating Book Talk and Q&A with Arne Söderlund, retired SA Navy Rear Admiral, autho...

Feeling the ball shoot off the clubface of an iron is a great feeling. It all depends on your impact...

That's A 10-4 For Priorit ...

Today, the 29th of February we get to enjoy an additional day in this year and prepare to 'leap' int...

Music Quiz Night

Our new monthly Music Quiz Night, hosted by quiz-masters Chuck & Fluff launches this Wednesday. It p...

Atlantic Beach, Team Atla ...

Dear Homeowners, Residents and Members,

We often talk about our unique and diverse lifestyl...

We can use video to help you reduce or even eliminate the inconsistent fade.

What's coming up this wee ...

In our commitment to offering a variety of activities and events to create a true sense of belonging...

Shaping Our Future

Dear Homeowners, Residents and Members,

Looking ahead to the coming year and our Vision 202...

Using video to coach you from home so you can sink those flat 5-footers on course, everytime.

What's coming up this wee ...

This month we welcome Mandie le Roux and Winnine Meyer Biokineticists to talk about “Enhancing Healt...

Join us in celebrating Vi ...

Dear Homeowners, Residents and Members,

Living at Atlantic Beach and having all the attribu...

What's coming up this wee ...

Music Quiz Night!

Whether you're a casual listener or a die-hard music enthusiast, you’re g...

We can use video to sharpen your short game.

Elevate Your Fitness Regi ...

Dear Homeowners, Residents and Members,

Most of us start our gym journey with wanting to ge...

What's coming up this wee ...

We are excited to announce a new addition to our recreational offering for the youth of Atlantic Bea...

Navigating Home Businesse ...

Dear Homeowners, Residents and Members,

Navigating Home Business Operations in Our Communit...

One of the quickest ways to drop shots off your scorecard is to take less putts.

What's coming up this wee ...

Wellness Wednesdays!

Join us this Wednesday 24th of January, for Wellness Wednesdays, where...

Even as we age, working on mobility and rotational strength will translate into swing speed.

What's coming up this wee ...

We are excited to bring you Wellness Wednesdays, a programme of talks by guest speakers covering wel...

Make mastering the chip shot your new year’s resolution and let us help you achieve it.

Happy New Year! Here's to ...

Dear Homeowners, Residents and Members,

As we embrace the new year and transition from holi...

Don’t start the new year without a “grip check”.

What's coming up this wee ...

Dear Residents and Members,

Welcome to 2024!

We look forward to presenting you wi...

Fix that frustrating iron miss and let the good times roll on your approach to the green.

Get the fundamentals right BEFORE you start investing in equipment solutions.

Straighten your tee shots and make this your best golfing year ever!

Happy Holidays! What is c ...

Our What’s Coming Up newsletter will be taking a festive season break and will return in your inbox ...

A better short-game is a game with more enjoyment and a scorecard with lower numbers.

What's coming up this wee ...

Pack your picnic basket and blanket, and come enjoy an afternoon in the park with family and friends...

What's coming up this wee ...

Get ready to join us along the route as the Parade winds its way around the Estate.

You can...

Whatever your level of skill in the bunker, going to the next level is an accomplishment to be proud...

Links Charm

Links golf courses are a distinct and cherished design of golf course that hold a special place in t...

Why play a shot that requires a lot of “execution skill” vs a 7-iron bump and run that is easier to ...

Tea’s The Season

Dear Homeowners, Residents & Members,

We are dedicated to fostering an environment that cre...

What's coming up this wee ...

We are excited to announce two new events for you!

Scroll down to read more about our “Te...

All it takes is the right technique that will improve both your pitch and chip shots.

At the Helm

The Annual General Meeting of the Atlantic Beach Homeowners Association NPC and Atlantic Beach Links...

Don’t think of it as practice. Think of it as developing the 3C’s.

There are no shipping delays on better golf. An improved playing experience is always ready to order...

Festive Season General In ...

In a mere three weeks' time, our nation will collectively exhale as we embrace the upcoming summer h...

Nurturing Tomorrow’s Cham ...

Dear Homeowners, Residents & Members,

As we prepare to open our Padel Courts, adding a furt...

Your golf no longer needs to be confined to your weekend.

Let’s take a look at what is available to add to your better golf “shopping cart”, right now.

Farewell Lucienne

You will have read in the Annual Report that Lucienne Fild, a cherished member of our Board since 20...

Give yourself the gift of straighter drives and more fairways found from the tee.

What's coming up this wee ...

There’s a braai, and then there’s a West Coast braai! A fish braai packed with deliciousness and apr...

Better golf is always in stock. We’re just waiting on you to want better.

Important Documentation F ...

With this being said, it is again that time of the year when we prepare for the Annual General Meeti...

If you’ve recovered time by working from home, then please make the most of it.

What's coming up this wee ...

Spend an evening with friends, office buddies or get your teammates together and enjoy painting a be...

Enhancing Security

In an era where transparency, accountability, and personal safety are paramount, we continue to turn...

Some technologies are hidden. Internal to the design of the club. With the Cleveland Frontline putte...

What's coming up this wee ...

Gather your smartest friends, form a dream team, and get ready for our final Quiz Night for 2023 - t...

Worth The Wait

I am pleased to let you know that the vessel with our Padel courts arrived at Coega, Gqeberha. If t...

For those who want a short game without chunks, skulls, and thinned shots, wedges designed with a lo...

What's coming up this wee ...

Come join our “Boobs on the Move” to raise awareness and show support for Breast Cancer Awareness mo...

The technology in the face design and internal weighting of irons helps you hit golf shots that are ...

What's coming up this wee ...

Lace up your running shoes, and come join our “Boobs on the Move” run to raise awareness, support on...

Phoenix Rising

Dear Homeowners, Residents and Members,

This year seems to be flying by and soon December a...

Would a Driver that reduces left to right spin (for right-handers) help your game off the tee? Would...

If you’re chasing more distance, you need to pay attention to your ideal spin rate.

What's coming up this wee ...

Offering diverse, unique and memorable lifestyle experiences for our residents and members is a key ...

Prepare, Maintain, Manage

The storms this past weekend have had a significant impact across the Western Cape and we have seen ...

Conserve your energy for big moments by checking out in between shots.

What's coming up this wee ...

Tuesday 26 September: Fun Fitness Obstacle Course for all ages in the Greenbelt
Wednesday 27 Sep...

Your shaft material plays a critical role on your journey to ball-striking consistency.

Use your senses to narrow your focus in the heat of competition.

What's coming up this wee ...

Celebration Week gets off to a running start with our Fun Walk/Run with the 5AM Club on Saturday, 23...

Welcome To Atlantic Beach ...

Open your diaries and pencil in the 1st of November 2023 as we welcome you to the opening of Atlanti...

Game a shaft that combines speed and stability to level-up your ball-striking.

What's coming up this wee ...

Our Links Bar and Sunbird Restaurant were buzzing for the Springboks vs Scotland game and congratula...

Stronger Together

As Rugby World Cup fever builds, one cannot help but get swept up in the excitement of what the next...

Your shaft kick-points influence your launch angle and ball-striking quality!

Drawing on positive memories will help you deliver in the present!

What's coming up this wee ...

Have a blast this Wednesday evening, with a night out painting with your friends, family and other a...

Celebrating Our Birthday

Dear Homeowners, Residents & Members,

How the years have swiftly passed by! It feels like ...

Gain an edge over your competition by employing simple but effective mental techniques.

The right shaft flex helps you optimise your launch conditions and flex on the competition.

What's coming up this wee ...

It’s our birthday – we are celebrating 23
It’s the year 2000 & 23
The birthday celebrations ...

A Triumph Of Excellence

Dear Homeowners, Residents & Members,

In a remarkable achievement, Atlantic Beach Estate an...

Balance throughout your swing helps you become solid from the sand!

To get the best out of your swing, we need to match it up with a shaft that’s right for you.

Find more wedge play consistency by gaming clubs that promote ball-first contact.

What's coming up this wee ...

Inspired to learn to watercolour paint, then Creative Workshops are here for you. They provide every...

Moving Forward With Excit ...

Dear Homeowners, Residents & Members,

In recent times, we've witnessed remarkable and posit...

Look familiar? Crisp up your chips by improving your low point control.

Shifting your low point can help us take your iron play to new heights!

What's coming up this wee ...

Elite Defence Academy are offering Krav Maga classes on Tuesday and Wednesday this week. Learn how t...

It Takes A Village

“Community” is one of core values in our Atlantic Beach culture and we believe that a strong communi...

The path to redemption after a shank is an easier walk than you might think!

With a positive angle of attack and a low point that’s behind the ball, your driving will be on the ...

What's coming up this wee ...

Celebrating all the remarkable and inspiring women of Atlantic Beach, this month and every day!
...

Registration For Our Paws ...

Dear Homeowners,

For pet owners, their furry companions are cherished members of the famil...

Get on top of your ball-striking by learning to prevent topped shots.

Gaming equipment that reliably delivers the ideal low point for each club delivers greater ball-stri...

What's coming up this wee ...

Gather your friends or come alone, celebrate Women’s Month with a relaxed evening painting a beautif...

Hit shots that sneak below the breeze by mastering the stinger!

We’ll teach you about low point and how to optimise it so you can optimise your ball-striking and ma...

“I regret asking my buddies to play a round of golf”, (said no one, ever).

A single degree of lie angle could be the difference between hitting the green or disappearing into ...

What's coming up this wee ...

One week left to enjoy the Atlantic Boutique Winter Experience. Luxurious treatments that will leave...

Guardians of Security and ...

Securing our estate and maintaining its high standards is a collaborative effort, and our dedicated ...

Hate the pain of having your game scrutinized as you play through? Tee it up with some friends inste...

More distance is all about generating just the right amount of spin.

Don’t let your natural shot shape define your strategy. Adding a new shape to your skillset is simpl...

What's coming up this wee ...

Culture Crew Challenges For Mandela Day

On behalf of the Culture Crew, thank you residents ...

"Pawsome Homeownership: U ...

Welcome, homeowners, to a world where wagging tails and purring companionship fill your homes with j...

Play phenomenal flop shots by trusting your setup and technique.

With a couple witnesses on hand, there’ll be no doubt about your first ace!

Confidently square your face at impact and go flag hunting!

What's coming up this wee ...

There is just one week left to meet the TWO challenges from our Culture Crew for Mandela Day.

Unleash The Excitement!

Dear Residents, Members, and Fitness Enthusiasts,

Get ready to embark on an extraordinary j...

With a great gameplan to go with your superior skills, you can navigate even the stickiest fried egg...

Tee it up with generous playing partners often and rake in lower scores!

Quality contact is at the centre of every long drive and golden tee-shot moment.

What's coming up this wee ...

Mandela Day – Two Challenges From The “Culture Crew”

Our Culture Crew have put together two...

Launching Our Culture

After much anticipation the “Meet Your Neighbours, Meet Your Team, Building Our Culture” event was a...

Trust that with your ability, you have it in you to develop the skillset for all situations!

What's coming up this wee ...

Three weeks, a bumper 39 events, plenty to entertain the kids under 12 and teens 12 & over!

Promoting From Within

Building on the solid foundation of our operations we continue to seek opportunities to enhance the ...

Putting with the correct lie angle makes it a lot easier for you to stroke your putts down their int...

Take a deep breath before your shot. Take a bow after crushing it down the middle!

What's coming up this wee ...

Meet Your Neighbours, Meet Your Team, Building Our Culture!

Join us this Friday for a fun s...

Celebrating the Heroes of ...

As you may have noticed, the past few weeks have brought about some challenging weather conditions w...

A consistent pre-shot routine brings calm consistency to every shot.

Is your putter weighing you down? Find the right putter head for your stroke and drain more putts.

Let’s Talk Security!

Enhancing Estate Security and Strengthening Community Safety

At Atlantic Beach, we are full...

Controlling speed is as important between shots as it is during shots.

Putting precision starts with a putter length that complements your physical stature.

Increase your putting consistency with a putter that complements your putting stroke.

What’s done is done, all that matters is the next shot.

What's coming up this wee ...

It’s your time to shine! Grab a few family members or friends, rummage around for that old thinking ...

A Winning Mindset: Deeply ...

Establishing a winning mindset culture requires effective leadership, transparent communication, and...

Face angle at impact is one of the most influential factors to your accuracy off the tee.

Don’t get hung up on scores, focus on what really matters and enjoy the game with friends.

Two people. Four skills. Eighteen great holes.

What's coming up this wee ...

We have lots of exciting events coming up at Atlantic Beach. From our wine and dine event, our Sunda...

Prioritising the Well-bei ...

As we continue to progress and strive for improvement, it is of utmost importance that we prioritise...

Friends make golf great. When last did you reconnect with your favourite four-ball?

Trusting your driver face to square at impact is key to finding more fairways.

Friends make golf great. When last did you reconnect with your favorite four-ball?

What's coming up this wee ...

21st May 2023
Sunday Roast and Music with Alanna Joy

Read more here:

Learn More

Playing with correct lie angles will help you unleash your full distance potential.

Focus on long drives and great golf – everything else can wait!

Do you need to be a realist to lower your scores?

What's coming up this wee ...

12 May 2023
Friday Night Session With Chris Rain

Read more here:

Learn More

Srixon’s new Z-STAR DIVIDE golf ball gives you a completely new way to see your game.

Once we’ve found your ideal iron lie angle you’ll enjoy sharper accuracy and find more greens.

Whether it’s 9 or 18 holes, walking keeps your game and your health in check.

So what’s so magical about the number 17?

Communication in Our Comm ...

With so many platforms so readily available at our fingertips, communication always seems to be an ...

Fixing a stubborn miss will convert par 3s from aggravating obstacles into enjoyable scoring opportu...

This is where lie angle becomes especially important.

Creating a Culture of Nei ...

There is no doubt that Atlantic Beach fits with the philosophy of relaxed, comfortable coastal livin...

Clear preparation will help you produce clean contact and more birdie chances on par 3s.

Sometimes it’s not your swing that’s causing your slice.

What's coming up this wee ...

Gather your friends and family for a fun active morning at Atlantic Beach. Our Fun Walk/Run offers a...

Exciting times ahead for ...

When we spread our wings and embarked on the journey with Lanta Trading and the Milkwood Deli and Su...

Mindful Maintenance

Our paintbrushes are always ready.
More especially at this time of year as our team works their ...

Improve your par 3 scoring by picking more sensible targets.

A single degree of lie angle can be the difference between a birdie opportunity and a pressure par p...

Dial in your club selection and turn par 3s into golden scoring opportunities!

Get your lie angle right and you’re better positioned to enjoy your entire iron set.

What's coming up this wee ...

3rd-6th, 8th, & 11th April 2023
Hop Along!

We still have a few spots open for our egg-c...

Keeping our residents saf ...

This week again, I was once again reminded of how truly special our estate is, and I am not just say...

Good ball striking doesn’t guarantee success on your approach. But taking note of these three things...

Each of the three new Srixon Z-STAR Golf Balls has something to offer, we just need to find out whic...

Once we’ve found and fitted you with the right putter, you’ll find more joy on the greens.

What's coming up this wee ...

If you love a good challenge involving some head-scratching and memory-making trivia accompanied by ...

The new Srixon Z-STAR DIAMOND gives you the most iron spin of any of the new Z-STAR Golf Balls.

Make sure your wedges are giving you all the spin and control possible so you can have more fun and ...

Relying on knowledge instead of hope is a lot more likely to get you those lucky breaks.

Deep Breaths

We wake up daily to news about crime, poverty, inflation, load-shedding, politics, and everything el...

The new Srixon Z-STAR XV unlocks more driver speed and distance than ever before.

Play a golf ball that performs just as you want it to, so you can tee up with confidence.

Many of the lucky breaks that happen during a round begin during practice.

What's coming up this wee ...

Getting together over a long lunch is the perfect way to wrap up a weekend. Enjoy a sharing-style ro...

Survey Feedback - Your Fe ...

On the back of the annual strategy session with the Atlantic Beach Board of Directors, Management te...

Consistent strikes may be a quick and easy re-grip away.

Good ball striking doesn’t guarantee success on your approach. But taking note of these three things...

The new Srixon Z-STAR has more spin and better feel than ever before, helping you stop it closer fro...

What's coming up this wee ...

Paint and Pretzels Social Painting Evening

Get creative, let your hair down and have fun! E...

Let’s make your least favourite par 4 easier and more enjoyable.

We’ve all come to expect added spin from the latest wedges, but Cleveland has taken things a step fu...

Playing with the correct lie angle makes it easier for you to take full advantage of clear scoring o...

A consistent address makes for a more reliable, repeatable golf swing.

Alone this Valentine’s Day? When you’re a golfer, you always have the chance to connect with others.

Make wedge play a breeze with the right combination of grinds for you. The new Cleveland RTX 6 ZipCo...

What's coming up this wee ...

2023 Club Champs
Brushing up on the Rules

Read more here:

Learn More

Added spin when you least expect it, but need it most. The new Cleveland RTX 6 ZipCore Wedges.

Add distance to your game by improving your posture and shoulder turn.

With golf as your Valentine, you’ve got a partner that helps you to be the happiest, healthiest vers...

What's coming up this wee ...

Dates to Diarise

Read more here:

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Onwards and upwards

As South Africans we face several challenges, most of which are out of our control and as resilient ...

Added spin when you least expect it, but need it most. The new Cleveland RTX 6 ZipCore Wedges.

Whatever your grip, make sure it maximises distance and accuracy.

Golf gives you the perfect space and time to build stronger relationships.

We can’t prevent wet course conditions, but with Cleveland’s new RTX 6 ZipCore Wedges, we can preven...

Ball-striking success starts with a square clubface.

There are a million reasons to love golf this Valentine’s Day. Here are three we think are especiall...

When your journey from tee to scoring zone is shorter, your golf experience becomes easier and more ...

Watch out Sunshine Tour, ...

Congratulations to Atlantic Beach resident and member Luke Trocado on earning his 2023/2024 Sunshine...

Tracking your approach shot tendencies is a stepping stone to finding more greens in regulation.

Don’t let your age get in the way of experiencing the joys of being a golfer.

We need to make sure you’re playing with a shaft that’s making it easier for you to square the face ...

Every golf shot during a round is important, but your drive sets the tone.

A new and improved flatstick game is just a few basics away!

What's coming up this wee ...

Join Paint and Pretzels for a fun creative night. This event is designed for all artistic levels – f...

So you want the best feel you can get at impact without compromising on distance and accuracy? Then ...

There's something new at ...

We are very excited to announce that our new driving range ball dispensing machine is now fully oper...

Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are ...

A practice drill that will help you improve your putting distance control and remove three-putts.

Let’s find out just how good you could become.

Loft, launch and swing speed are all connected. Let’s find out if you have any disconnects that are ...

Equipment doesn’t have to be a barrier to getting into golf.

Happy New Year! Here's to ...

May this year bring new happiness, goals, achievements, and a lot of new inspiration for your life. ...

Small, incremental improvements to your short game build up to massive gains in the long-term.

The right instruction makes improvement faster than you might think.

We can get you into the scoring zone in fewer shots, more often.

Let’s make splitting the fairway a more regular experience for you.

The right centre of gravity for you makes it easier to hit drives that fly further than you ever tho...

Unlock your driving accuracy potential with these three simple keys.

A driver shaft with the right weight can help you unlock extra metres.

The tasks and pressures of daily life can wait. What can’t wait is giving a friend their start in th...

Lag putts don’t have to mean lagging improvement or enjoyment!

Golf is a game for all seasons of life. Golf is a game for everyone.

What's coming up this wee ...

Don’t let your kids miss out on the fun!

Read more here:

Learn More

Thank you for your amazin ...

2022 was another year which posed many challenges but also new opportunities. As an Estate, Club and...

Simple yet effective improvement centres around putting!

You face a variety of challenges and go through an array of emotions during a round of golf, so the ...

What's coming up this wee ...

Come and enjoy a delicious Sunday Roast feast at the Sunbird Restaurant while enjoying soulful acous...

Walk the fairway to better golf alongside those closest to you.

Once we’ve found YOUR ideal putting grip, your score and experience will both improve.

What's coming up this wee ...

A very big thank you to all the wonderful vendors who participated in our Festive Moonlight Market a...

The real reason for missing greens could have less to do with club selection, and more to do with cl...

Physical strength gives you control, and control gives you better impact and more distance.

Speed up your improvement by dialing in your putting speed.

A more satisfying playing experience could be one fitting away.

A powerful swing requires full rotation without excessive side-to-side movement.

It’s possible to enjoy both forgiveness and workability in a single iron set with the progressive de...

Important documentation f ...

Owners and residents alike would have noted by way of our previous newsletters that the time of the ...

Whole-body strength and balance help you add speed and control to your golf swing.

All the distance- and power-producing magic happens at impact with Srixon’s new ZX Mk II Metalwoods.

Sunbird Restaurant's new ...

Sunbird Restaurant has launched a new summer menu including a variety of exciting dishes that are pe...

There’s no such thing as “not good enough” for a fitting. This is a gift that’s available to all gol...

Adding physical strength helps to improve balance, and improved balance helps you to swing better.

Milled performance without the milled price tag. The new Cleveland HB Soft Milled Putter is here.

Team Woody does it again!

It is hard to believe that we are less than two months away from Christmas once again and that we ar...

Hit your spots in the bunkers and make more sand saves.

Add some fun and team spirit to your game with a scramble format.

With the right clubs, fitted for you, we can launch your game to the next level.

There are plenty of scary shots in golf, but there’s a way to overcome the fear and have more fun.

It's time again for our a ...

A lot can be said of our Estate and Club staff, one being the service driven culture they have when ...

An amazing chase for a sp ...

One of the long-standing residents, Stacey Clemen initiated an event namely, The Amazing Chase which...

A truly special Celebrati ...

The Links Club was absolutely buzzing with excitement, as we kicked off celebration week and our fir...

Siphelele Mateza is flyin ...

Put hands together for one of our youngest junior golfers Siphelele Mateza, who matched his previous...

Here's how you can keep t ...

We are elated at the idea of children being home and enjoying the estate over the school holidays, w...

So, you think you can bra ...

We South African know how to braai and braai we will! In celebration of Heritage Day we are hosting ...

Goodbyes and new beginnin ...

Here at Atlantic Beach, we pride ourselves on our natural environment and take our role as conservat...

Meet the new face in the ...

Global Golf together with Atlantic Beach welcomes Brendan Els to the Pro Shop! Born and raised in Ca...

Join us in cheering for o ...

The second installment of the Springboks vs the All Blacks is taking place this Saturday. Join us as...

Estate Security and the C ...

We are lucky to live and work in an environment where being a woman is celebrated and respected. The...

Your wrist action can make all the difference from bunkers.

Have you tried the hand w ...

Add the “hand-wedge” to your bag and add some light-hearted fun to your next round with friends.

Is your launch angle helping or hindering your distance?

Thought patterns can have a big impact on how successful we are at overcoming water hazards.

Quieten your lower body in the bunkers and make some noise amongst your fourball.

Strings attached

Want to add some fun and strategy to your next round with some friends? Just add string.

Get fitted for a set of irons that take your approach play to new heights.

Fairway woods can open up a world of scoring opportunities, but so many golfers avoid playing them. ...

Correct ball position changes your weight transfer and bunker game for the better.

Play it forward

Here’s a fun and simple yet effective way to freshen up your playing experience while still developi...

Increase your ball speed, smash it further than ever and enjoy data-driven delight.

An effective way of reducing the fear factor and playing your natural game, even in nervy moments.

There are plenty of scary shots in golf, but there’s a way to overcome the fear and have more fun.

Golf isn’t just a game, it’s a pastime that can be life-changing.

Let’s increase your bunker skills so you can increase your greenside glee.

Golf is one of the best ways to escape the workday grind, get outdoors and enjoy exercise and commun...

When it comes to successful scrambling and having more fun, the flop shot is a great shot to have up...

Atlantic Beach is going g ...

Therefore, while we will be taking this up with the City, we have appointed an independent recyclabl...

Those moments spent together on the golf course are what really make this game so enriching.

Simple and effective, the bump-and-run will help you experience more greenside glee.

A big welcome to our newe ...

We welcome Kaley as our newest edition to the team and believe that her expertise in events will be ...

Golf ticks all the boxes when it comes to real connection, health and happiness.

Let’s find a chipping method that’ll make your greenside experience more fun and effective.

Organisation is a simple yet effective way to gain a mental edge over your opponents.

Join us in cheering for o ...

The second installment of the Springboks vs the All Blacks is taking place this Saturday. Join us as...

Estate Security and Commu ...

Maintaining a safe, secure and enjoyable environment for all our residents is the single biggest pri...

Estate Security and the C ...

Maintaining a safe, secure and enjoyable environment for all our residents is the single biggest pri...

Now you have it, don’t waste it.

What’s YOUR benchmark score for the par 18 challenge?

Play a ball with a cover that complements your game.

How balanced and reliable is your wedge shot technique?

Front to back, sweet to fat.

Find your ball compression sweet spot to take your game further than ever.

Feelings matter as much as the result.

There are many types of shots you can play around the green. Make sure you’re using the right tool f...

Beneath the layers lies a ball that performs just how you want it to.

The answer seems obvious.

Two of the main reasons it’s so important to be able to scramble effectively.

Dimple-count affects ball flight. Count on a ball that’ll raise your game.

A warm Sunday roast on a ...

This Sunday James Saunders will be gracing us at the Sunbird restaurant. Bring your family and frien...

Surprise everyone.

What do you want?

Set a target.

Special moments with love ...

Make extra special golfing memories with the people you care about most.

Quality time with golfing ...

Get your child into golf and double your enjoyment of the game.

Choose how you want to feel.

Every step counts

Sometimes small steps add so much joy.

Double the celebrations w ...

To celebrate Youth Day and Father’s Day, we invite everyone to join us at the Club House for a Long ...

Turn 18 dreams into reality.

Make the game more specia ...

When your child gets into the game, you get a special new playing partner.

Another connection

Use golf to build your connections.

Important update as we pr ...

As the Home Owners Association together with the Links Club prepare for the 2023 new financial year,...

Experience the difference

Small fitting adjustments can make a big difference to your playing experience and performance.

Golf with your family

Like going for a nice family walk, but with added fun.

Build stronger connection ...

In a world with endless digital distraction, golf is a great way for families to bond.

Your reason to play is?

What do you enjoy most about the game of golf?

A good neighbour is like ...

I have on many occasions written about the fantastic lifestyle our residents enjoy on the estate and...

Grow in confidence

Golf offers women more than health, fun and lifestyle benefits. It’s also an opportunity to grow.

Mind the gaps

With the new Cleveland CBX ZipCore, we can close the gap between your wedges for more short-game joy...

Tee it up

One-on-one lessons are a great way to speed up your child’s golf development.

More distance. More fun. Lower scores. You can have it all!

Grind it out

There’s a reason someone has ground it out for you.

Help build our network

Golf is the best social network, help us to grow it by introducing more women to the game.

More spin? Groovy!

Find out how extra grooves means more spin and control with the new Cleveland CBX ZipCore.

Less screen time, more te ...

More friendship and fresh air. Less screen time. Revel in the joys of junior golf.

What if it is the tools that should be blamed?

Bad swings happen. With the right equipment, all is forgiven!

Retirement can be shared

What if more time for golf also meant more time with your loved ones? Well, it can.

Unconditionally clutch

Come up clutch in all turf conditions with the new Cleveland CBX ZipCore Wedges.

Good sport

Golf teaches children humility and grace. Find out how.

Banish those thoughts of inferiority - you’re good enough!

Does your short game lack bite?

Help us grow the game

We’d like your help introducing more women to golf.

Turn dreams into plans.

Forgiving to the core

The new Cleveland CBX ZipCore Wedges are familiar and forgiving.

Abundant joy

Honesty, good sportsmanship and a sense of belonging. Golf is any parent’s dream! Get your child gol...

Keen to put a new driver in the bag? Make it a painless process.

Some challenges for your fuller wedge shots?

Cleveland looks

Looks and brains?

Milkwood Deli brings thei ...

Take a look at Milkwood Deli’s latest Instagram reel where you see how your orders are packed with l...

Good lag putting is essential to shooting lower scores on par 3s.

Hybrids offer an easier way to cover longer distances, but should you replace your long irons?

Cleveland smarts

What's hidden?

Most shots hit during a round are inside 100 metres, filling any gaps in your set from this distance...

Experience the satisfaction of getting up and down from par 3 greenside bunkers.

Cleveland design

How to swing faster, create more ball speed, and be more accurate?

Do you struggle with the gap between your #5-iron and #3-wood? Here are two great options to fill th...

Missing the green on a par 3 doesn’t have to mean missing out on par.

Cleveland thinking

Can we meet your different challenges?

You could play the same par 3 hole ten times and face ten completely different shots.

By approaching your set of clubs as a group of distances we can help you fill any distance gaps.

The proposed stroking for the course is based on information from over 500 scorecards compiled by Ke...

Finding your improvement ...

By having a clear picture of where you are right now, we can help you play better golf in the future...

Fit for more fun

Experience more exhilarating moments on the greens by playing with equipment that fits you.

Time for golf

Many leave the game because they don’t have several hours to play a full round, but that’s not the o...

Knowing your carry and total distance, and what the difference is, make game management a lot easier...

The vertical gear effect produced by this face strike location is a real distance killer.

Iron play doesn’t have to ...

It’s now easier to get the ball up and find your target thanks to the new Srixon ZX4.

A stubborn challenge

This problem shot is one of the main reasons golfers leave the game. But it doesn’t have to be that ...

Knowing your short-game score will help us to improve your overall score and playing experience.

Your club face strike pattern could be the key to us removing the hook shot from your game.

Golf for better health

Golf has an important part to play in our modern health and wellness culture.

If a stubborn slice is ruining your experience, we need to assess whether horizontal gear effect is ...

We can use your dispersion patterns to increase the number of fairways and greens you hit.

Here’s a scoring benchmark for your game that’s a lot more useful than ‘greens hit in regulation’.

Golfing as a family

Parenting commitments don’t have to spell the end of golf as a pastime. In fact, family is a great r...

The “gear effect” could make a 20-metre difference to your drives.

We’re here to help assess your back strength and get you strengthened and conditioned.

Built for women golfers

The new XXIO 12 Ladies’ Driver and Fairway are designed specifically for a woman’s golf swing, makin...

We’re here to help assess your chest strength and get you strengthened and conditioned.

Experience XXIO X

It’s possible to swing easy while also hitting longer and straighter drives. Experience this with th...

We’re here to help assess your glute strength and get you strengthened and conditioned.

View the article

Further without faster

Swing speed is not the only thing that determines distance. The new Srixon Q-STAR Tour 4 is proof.

We’re here to help assess your core strength and get you strengthened and conditioned.

View the article

Everyone can go the dista ...

Golfers with moderate swing speeds should also be able to enjoy longer, straighter shots off the tee...

There are no shipping delays on better golf. An improved playing experience is always ready to order...

To improve your playing experience, we need to identify and monitor the most relevant parts of your ...

Let’s take a look at what is available to add to your better golf “shopping cart”, right now.

We’re here to help you create a plan that’ll make it easier for you to reach your full potential.

Transform your approach

Make those longer, tricky shots a lot easier with the new Cleveland Launcher XL HALO Fairways.

New, fitted golf clubs are important, but the swing that your equipment fits into is even more so.

"Better” means something different to every individual, that’s why it’s an important step in our fou...

New equipment is in short supply, but there’s still a massive part of the “better golf equation” ava...

What a way to stay active

If you’re measuring steps, then there’s no better pastime than golf.

Strengthen, stabilise, su ...

Go further with the correct strength exercises. You’ll find yourself hitting more greens and reachin...

Take our putting benchmark challenges and find out.

Exercises with medicine balls won’t only make you stronger, they’ll improve your swing power and can...

Golf is perfect for famil ...

Golf is the greatest pastime for anyone who wants more quality family time.

Going the distance off the tee is important, but going the distance on the green is essential.

You need to practise SMRT techniques to look after your muscles and add 24% to your clubhead speed.

View the article

Let them play

Save your child from the smartphone.

No more surprise misses. Here’s where squaring the face at impact is especially important.

A strong core is crucial for you to achieve the ultimate synergy of movement when you swing. By addi...

Share great moments

Great social experience are so important for wellbeing.

The smallest club in your bag can have the biggest impact on your game.

Don’t neglect the stretch. With the right strength and stretching plan you can add up to 24% to your...

Make it easy for youngsters to grow into a game they can enjoy for a lifetime with the Cleveland Gol...

Pack everything you could possibly need for your round in the Cleveland Golf Lite Cart Bag.

Order now

Specifically engineered for the beginner and intermediate woman golfer, the new Bloom all-in-one com...

A travel companion you won’t want to do without, the Srixon Golf Travel Cover protects your golf equ...

The new Q-STAR TOUR DIVIDE gives you all the drive-boosting, chip-stopping performance of a classic ...

Whether off the tee or around the greens, the new SOFT FEEL gives you solid yet comfortable impact o...

Form meets function in the light, easy-to-carry, pocket-filled Srixon Tour Stand Bag.

Order now

Make your trip a breeze with the Srixon Carry-on Bag and its easy access compartments and convenient...

Enjoy ease and simplicity with the wide openings and large, convenient pockets of the Srixon Duffel ...

Enjoy the perfect combination of feel, fit and durability with Srixon’s synthetic and Cabretta leath...

Take it all with you when you’re on the go. The Srixon Backpack has an isolated laptop compartment, ...

The golf ball that does it all. The AD333 is a premium, lower-compression option for golfers who dem...

Fairway woods and hybrids might seem more difficult to strike cleanly, but once you know how, it wil...

When it comes to the healthy physical development of your child, the choice between sitting and swin...

Don’t neglect the stretch. With the right strength and stretching plan you can add up to 24% to your...

Golf gives children the ideal environment during their prime socialisation years.

Take advantage of the benefits that hybrids offer by using the correct setup and technique.

To get your ball further down the fairway, avoid injury and increase your clubhead speed by up to 24...

Golf offers children all the fun they get from video games, and so much more.

While fairway woods do present a challenge to your technique, we’re confident that you’re up to it.

8 weeks of exercises that help with transferring strength and power into your golf swing, can increa...

Children are spending up to 4 hours a day looking at screens. It just so happens that a round of gol...

Fairway woods offer extra distance that can transform your long game, but are you struggling to make...

If you want to increase your clubhead speed by 24%, you should include upper body strength training ...

We always knew that a fitting was important. Now we know, because of launch monitor data, just how i...

If the clubface isn’t square at contact, then the golf ball is knocked off its spin axis.

Did you know that different model golf balls will respond differently to exactly the same contact?

Score from anywhere

Turn challenging situations into scoring opportunities with the new Cleveland Launcher XL HALO Hybri...

Your clubface and golf ball are in contact for a fraction of a second. Your ball flight is decided h...

Go Big. Go XL.

Pulling driver on the tee box should be an thrilling, joyful experience. Free yourself up and go big...

With poor posture, your accuracy, strength and power are reduced and your risk for pain and injury r...

Co-ordination of different muscle groups allows you to pivot properly and transfer energy on your do...

You know where you want to be. Is the shot shape that important?

Learn more

Your latissimus dorsi muscles have the largest surface area of all your muscles and are responsible ...

Mobility in your shoulders and thoracic spine, as well as strength in your shoulders and core, will ...

Percentages that don’t lie. Facts to help you.

Learn more

A perfect 10

The tenth generation Srixon AD333 gives you even better flight with low-lofted clubs thanks to a low...

With the right stretches and exercises, your hip flexors can help you get the most out of your game....

If one is your ball flight, then here are some options.

Learn more

To avoid injury, improve mobility and increase strength in your pivot, you need to do the right stre...

When your hamstrings and surrounding muscles are strong, flexible and stable, not only will your gam...

Strengthen your golf swing and get more distance by strengthening your core and your backswing pivot...

Further education is required and handicaps tumble.

Learn more

This is not a wedge...

This is your ticket to a greenside playground.

Beyond golf

As humans we need connection. Let’s make sure that your golf game and relationships are equally stro...

While loft impacts your launch angle and distance, there’s more to it than just the degrees of loft ...

Get your head in the game

Make sure you’re getting the most out of your life by looking after your physical and mental health ...

When it comes to getting you further down the fairway, there are a number of areas we can exploit.

The role of your posterio ...

Your core and posture impact your hip rotation and therefore your swing accuracy. Start with an asse...

The gift that keeps on gi ...

Improve more than just your swing. What are you waiting for? Reap the benefits golf has to offer wit...

Larger hitting zones are making it easier to increase your smash factor. Find out why that matters f...

How much do your hips rot ...

Your ability to keep your club on plane is hugely dependent on your hip rotation ability. Start with...

There’s a way to improve your control around the greens without changing your swing or setup.

More than just a game

Get the most out of your life and your health with one of the best games in the world. Don’t wait an...

While longer drives can shorten your approach and improve your playing experience, being on the fair...

A major power source is y ...

Add metres, clubhead speed and accuracy by simply improving your hip action. Get started on your jou...

The correct lie angle is important for all your clubs, but it’s critical for your higher-lofted scor...

From anywhere inside 100 metres, there’s a wide variety of potential shots to play. Are your wedges ...

All over the show?

Understand the laws and make it all so much easier.

The numbers on the sole of your wedges don’t tell the full story.

Get there faster

Get to the scoring zone faster and have more fun along the way with the Srixon ZX Metal Woods.

Get a grip on the problem

Sometimes better golf is literally just in your hands.

Book an experience

We want to change your golfing experience and enjoyment. Each hole starts at the tee. So let’s start...

Isaac Newton allegedly lay about under a tree. We invest in balancing the physics of four factors fo...

Making it harder

The art of golf; the journey to better; more enjoyment. There’s a path to them all.

More than impact

The sweet spot is part of the solution, but there’s another major factor in your tee-shot efficiency...

Not reaching 200 metres?

Do you know how difficult golf is, if off the tee you’re barely reaching 200 metres? You do?

Make a flying start

Get further down the fairway and have more fun off the tee with the Srixon ZX5 Driver.

Not ‘right’ from the off?

How many holes must be spoiled from the tee? One factor causes most of the problems.

What do you measure?

How efficient are you? How many metres do you generate from each mph of swing speed?

Learn more

Golfers swinging under 85 mph with their driver should please come and see us.

Learn more

35 metres further

The average LPGA Professional translates what is the same swing speed as a regular golfer into a lot...

Here are some simple exercises to bring home an understanding of what impacts feel, rhythm, and spee...

Break it down to break 10 ...

When trying to break 100, taking more shots with clubs that you’re more comfortable with is a better...

Inside and out

Go the distance. Look after your rotator cuff muscles to hit the ball further and get more out of yo...

Simplicity rules

Breaking 100 becomes a lot easier when your wedge play is more efficient.

Rise to the occasion

Make sure you’re doing the right rotational exercises to protect your and strengthen your shoulders ...

Smallest club, biggest im ...

The humble putter has the power to take you into the 90s.

Accuracy is everything

With the right exercises you’ll lower your score on the golf course and reduce your risk of injury a...

Ignore “par” and break 10 ...

Across 18 holes, carding 9 bogeys and 9 double bogeys gets you to 99. Say no to “par pressure”.

The right rotation

Keeping your rotator cuff and surrounding muscles stable will help you reach more greens and play be...

Numbers that tell a story

Three numbers that tell a story and directly impact your enjoyment and performance on the course.

Why shaft matters

Get your shaft weight right and timing could come easier.

A second scorecard you sh ...

Do you know your ‘short-game score’? It could help you lower your overall score.

Here’s the right thinking ...

Here is one of the great truths ignored by too many.

Learn more

What really matters

There’s something more important to distance than clubhead speed.

How do you approach appro ...

"Greens in regulation” is an important number, but there’s another number that could be even more us...

Could shorter be longer?

A shorter shaft could make it easier for you to square the clubhead.

A number worth knowing

It’s simple. The more fairways you find, the better your playing experience. But do you know the ave...

You really are 1 in 1,000 ...

You don’t suffer with a car seat that makes driving more difficult. Find your ONE.

Learn more

What would you rather hav ...

A fitting decision that could transform your tee shots.

Many golfers fall into traps set by course designers when they go flag-hunting. But there’s a way to...

The slowest but best

In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.

Learn more

Is your shaft cutting you ...

If you often fall short of the distance you know you’re capable of, the problem could be the piece o...

Teeing the ball up too high and not using the tee box properly might not seem like a big deal, but i...

Play 9 with us

There’s yet another reason to come and play-9 with us.

Learn more

Are your irons pushing yo ...

You set up perfectly and pulled off a great swing, yet you still pushed it and missed the green. The...

Coming up short is a common problem on par 3s. But when you change your club selection and aiming st...

Our mission in life

Play-9 with us and a whole new world opens up.

Is your driver working fo ...

Many golfers are losing distance off the tee without even realising it. Are you one of them?

For so many of us, par 3s are where it all goes wrong. Here are three steps you can take to change t...

Discovering Love

We’re here to nurture the greatest love affair you’ll ever experience.

Learn more

Is it really your fault?

These two fitting aspects of your setup can make your long irons much easier to hit.

Get sharper around the gr ...

This is one of the quickest ways to improve your score and find more joy on the golf course.

Yes, you can!

Golf should be a joy, not a constant struggle. You can experience better. Here’s how.

This changes everything

Shooting in the 80s? Then we have a plan you’re going to want to hear about.

Your iron fitting checkli ...

Once we check off these three items on your fitting checklist, you’ll be hitting better iron shots a...

The 20-hour plan

In just 20 hours, you could be shooting lower scores and have more fun on the course.

Learn more

How good would it feel?

Performance variables are a means to an end. The real achievement is how much more enjoyable your go...

Here’s a fun alternative playing format that will help you improve inside your scoring zone.

A smarter approach to bet ...

Playing with the latest iron technology is only the first step to hitting better approach shots. The...

It’s only a matter of tim ...

It’s not a question of “if” you could achieve a better playing experience, but “when”. And an assess...

A fun and full playing experience on a course that takes less than an hour. It is possible.

Plenty of fish in the sea ...

With so many iron fitting options available, it may seem impossible to find your perfect match. But ...

Which improvement would p ...

Once we find the answer to this important question, your playing experience will be transformed fore...

What do you want to achie ...

One of the best ways to identify how you can improve your golf game, is to come in for an assessment...

You can treat tee boxes like a suggestion rather than a rule.

Feelings matter more now

The world is more than ever about the people and the games we love. What will help deepen your love?

Making them your putting partner for 9 holes is more likely to inspire them to take up the game than...

Making square contact eas ...

By making sense of these two crucial fitting components, we’ll sort through the options and find you...

More aggressive swings

If you have a higher swing speed, you’ll love the distance and control that the new Srixon Z-STAR XV...

Wealth is playing togethe ...

Golf can connect generations and keep families strong.

Real wealth is beyond str ...

Fairways, friends, and fresh air. That’s a better life. That’s real wealth.

All shots. All golfers.

Speed and distance off the tee. Spin and control around the green. The new Srixon Z-STAR is a golf b...

All shots. All golfers.

Speed and distance off the tee. Spin and control around the green. The new Srixon Z-STAR is a golf b...

How’s your separation?

Being able to properly ‘separate’ your upper body and hips during your golf swing helps you hit long...

Be “the wedge wizard”

Impress your playing partners, have more fun around the greens, and lower your score.

We’re here to help you stay on track and reach new levels of enjoyment and scoring.

Discover new parts of the ...

Finding the fairway from the tee box is about fine margins at impact with your driver.

The dimensions of distanc ...

Once we know the answer to these questions, you’ll have the perfect distance package.

From dreams to reality

A more fulfilling and satisfying golf experience doesn’t have to be confined to your dreams; let’s m...

Why your mobility matters ...

When your kinetic chain is strong, your energy transfer is better, and your swing is more powerful a...

We can use two specific phases of each hole to benchmark your game, lower your score, and improve yo...

Find your ideal spin rate ...

Backspin generates lift for your golf ball, but how much is too much for you?

A tale of two golfers

Which of these two golfers do you think drives the ball longer and more accurately?

Mobility for more smash

Increasing your pelvic mobility can help you hit a higher smash factor more consistently.

Here’s how we’re going to help you achieve your goals and play better golf.

Let’s find your stairway

There are many stairways to golf heaven, and we can help you find yours.

One change for longer dri ...

It is possible to drive the ball further without increasing your swing speed.

There’s so much to gain

This small driver improvement can help you take a shorter club on your approach.

What part of your game would give you the most joy if you improved it?

More power is a process

To develop your golf swing’s full power potential, you need a strong foundation of mobility.

The golf of your dreams

Golf should be a source of joy, not misery. You can play the golf you dream of, and we can help you ...

Why your launch angle is ...

Looking for a 250 metre+ tee shot with an average swing speed? Launching it higher will help. But ho...

Your best golfing year ye ...

This fitting component could be the foundation for making your golfing New Year resolutions a realit...

Short and sweet

When your journey from tee to the scoring zone is shorter, your golf experience becomes easier and b...

The importance of retirem ...

You create a financial retirement plan for a reason. But, what’s the point if you don’t get outside ...

Have you got time?

If you’ve spent many years playing recreational, social golf, shooting low 90s, then how good could ...

Four tips

Breaking 90 means loving your wedges and mastering four particular shots.

Learn more

Take on any lie

Here’s a fun way to improve your stroke play from tricky lies.

Technique and equipment

Your putter should be your magic wand. There’s one more club that needs the magic dust.

Learn more

Get tested

We want to help you hit more good shots. You’ll enjoy the feeling of solid contact more often.

Learn more

No excuse

Where should your priority be when you think about ‘distance gapping’?

Learn more

Don’t go faster

In fact, we would rather you went a little slower and tried to emulate the LPGA Tour. Your experienc...

Your most important shot

Every golf shot during a round is important, but your drive sets the tone.

Save them

Too many people are working from home and failing to disconnect digitally, to really connect with fr...

You don’t need 4 hours

Par 18 is a great game to play with friends, and it will definitely sharpen you up.

Learn more

Eyes on the prize

If you want to break 90, then that’s the prize. Do not be diverted.

Learn more

Swing and performance

If you want a golf swing that has you looking good and threatening 80, then

Escape, first time

We’re going to help you play those tricky winter lies.

Don’t change speed

What if we could add 41 extra metres to your tee shot without you swinging the slightest bit harder?...

Is the fairway dead?

We keep reading that the fairway wood is dead, but it's not even a relevant debate.

Learn more

Everyone is different

If you think that over a 1,000 variations of any single golf club is a lot; how many variations of ...

Get there faster

We can get you into that scoring zone with fewer shots, more often.

“We” time matters

We have had a tough, stressful last 12 months. You must make sure that you have balance in your life...

Different scorecards

You know that on every round, you ought to create two additional scorecards?

Learn more

Change your thinking

We allow the wrong swing thoughts on the tee. If you want to break 90, think again.

Learn more

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Let’s hit the slopes

Playing from sloped lies is always awkward, but it doesn’t have to mean dropping shots.

Think again

Hybrids emerged at another time when a #5 iron wasn’t a #3 iron in disguise.

Learn more

What is Hale Irwin taking ...

We can all see the impact of age on tee shot performance. It can be dramatic. Yet Hale Irwin’s stati...

It’s difficult enough

Hitting at a small target from a distance is already difficult enough. It could be easier with no ef...

Forget false starts

Let’s make splitting the fairway a more regular experience for you.

What’s your plan?

If you want to break 90, then how are you approaching each hole? Here are some thoughts.

Learn more

Your set make-up matters

In one of the most important parts of the game, most golfers place themselves at a disadvantage.

Learn more

Four friends wanted

If you’re shooting low 90’s / high 80s, then it's time to get below 85 most times, and even threaten...

Break free!

Don’t get stuck in the mud this winter.

Surprising data

Several studies around the world by different organisations have produced some startling tee-shot pe...

The best thoughts

Do you think or believe that you’re worth it?

Learn more

Spread the love

More than ever this year, if you play golf, you know what a real gift golf is to you. In fact, is th...

It’s a lie

Why do they mislead us? Why not have a ‘truth’?

Learn more

Just looking at this

A happy image that disguises frustration caused by a simple equipment error.

Learn more

Another factor

It’s not just the loft and centre of gravity that impact your launch angle.

Learn more

One factor to fix

One factor has the largest impact on your ability to sink putts in the 8 to 10-foot range.

Learn more

What do you most need?

Four models of a driver can all create different launch angles.

Learn more

What’s the problem?

Why is there such a big gap between the number of flat 10-foot putts a Tour Pro sinks and the number...

It works for you?

The laws of physics demand that we make sure the launch angle and spin rate of your golf ball maximi...

How many would you sink?

Here’s a putting skills test you should challenge yourself with on a regular basis.

Learn more

You’re an individual

There is nowhere that your DNA is more apparent than on the tee box.

Learn more

Better balance, better go ...

There’s a very good reason for the strange looking poses in yoga.

Improve your golf and bri ...

Morning work commutes can now be replaced with an hour in the fresh air improving your golf and havi...

Take control of scary sit ...

Knowing your dispersion patterns frees you up to approach a daunting hole with more confidence.

Find YOUR flex

One manufacturer’s ‘stiff flex’ shaft is another manufacturer’s ‘regular flex’ shaft. So how do you ...

The breath matters

Here’s a way you can increase oxygen and blood flow to your muscles, for a stronger, more consistent...

What a way to start your ...

Your golf no longer needs to be confined to your weekend.

Take on any challenge

When you know your dispersion patterns, it becomes so much easier to navigate a new golf course.

The effects of gravity

Even when lofts are equal, CoG has a big impact on the type of ball flight you’re getting.

Going deeper into strengt ...

For golfers looking to take their game up a level, muscle strength endurance is key.

Mind the gaps

Fill the gaps in your schedule with joy and better golf at one of our practice clubs.

Improve your odds

Knowing your dispersion pattern will help you negotiate the course a lot more successfully.

What loft irons should yo ...

With so many iron loft options now available, you need some direction before making a selection.

More than just flexibilit ...

Mobility is the most important fitness component for golfers, and this form of exercise helps you to...

More time for golf

If you’ve recovered time by working from home, our practice clubs are the perfect fillers.

Save shots without alteri ...

Understanding your dispersion pattern can have an immediate impact on your club selection and aim.

What is a #7 iron?

There are big iron loft differences between manufacturers. That has implications for your game.

The shift to competition is a make-or-break phase of a junior golfer’s journey. Parents have a massi...

The practice green is one of the most important areas for children starting golf.

Keeping children unhindered by rules and systems frees them up to enjoy golf more.

It’s in the hips

Your hip flexors help you tilt and rotate your hips during the golf swing but they don’t like extend...

It's time to slow down

Golf is the perfect counterbalance to the pressures of modern life.

Keeping FUN at the core

Golf is a game for all of us to enjoy, for life.

Keep moving

Staying active is good for your body as well as your golf swing.

Teeing it up

Don’t underestimate the importance of teeing up properly on par 3’s.

Tried the par-18 challeng ...

This fun challenge is a great way to improve your wedge play skills.

So many reasons why

From physical and emotional well being, to connecting with family and friends; golf has so much to o...

A richer, healthier life

Golf has so much to offer. Everyone can benefit.

This can make wedge play ...

Hitting good wedge shots without making perfect contact is possible. But there’s a catch.

A great choice of weapons ...

The Cleveland CBX2 is one wedge weapon for your bag. There are three more.

Learn more

Test your distance contro ...

The 50-foot Challenge is a great way to see if your putting stroke and your putter are working toget...

You’re worth it

When it comes to golf balls, there’s only one person to listen to.

Learn more

All work and no play

Work often replaces golf, but it doesn’t have to be one or the other.

Your child's golfing jour ...

The most important thing is what golf means to your child. Let them have the relationship they want ...

This isn’t prime scoring ...

Seeing all par 3’s as scoring opportunities is a risky game to play.

Greenside can be your pla ...

Many golfers get tense around the greens, but it doesn’t have to be this way.

Give them more

For your children, it’s about so much more than learning golf; it’s about healthy physical and socia...

Moment to moment. Accomplishment to accomplishment. Golf is a special journey.

Your short-game equipment ...

Are you making half of your round more difficult than it should be?

Sliding putts way past th ...

You might have too little dynamic loft in your putting stroke.

Designed to improve you

There are several innovations in the Cleveland CBX2 wedge that almost all golfers would benefit from...

Don’t rush a good thing

While Tour Professionals might generate rocket-speed, most of us know that a good thing takes time.

Learn more

Golf is healthy, too

Golf shouldn’t be excluded from the health and fitness boom.

Develop a love for the ga ...

As the parent of a junior golfer, you have a very important role to play.

Restore the rhythm

Heard of “scapulohumeral rhythm”? It helps you make a full shoulder rotation and swing on plane.

Now’s the time to get the ...

Getting your children into golf while they’re young makes skills development a lot smoother. But tha...

How low can you go?

The total number of shots during your round isn’t the only score you should be keeping track of.

Golf courses are places where joy is shared and relationships are built.

Green first, then flag

Flag hunting on par 3’s is a limited approach that creates unnecessary risk.

Your wedge set

You want to be able to play every type of wedge shot with full control.

The target distance

There are different dimensions of accuracy on fuller wedge shots. Too many ignore an important dimen...

Too much of a good thing

Too much putting loft makes consistently getting the ball to the hole more difficult than it should ...

You’re having a laugh

Some of the observations about the Srixon Z-Star golf balls make you laugh.

Learn more

Golf brings people together in our disconnected times.

Golf isn’t a funnel. It’s ...

A pie with FUN at its core. And it’s perfect for children.

Slow it down?

There are some who say that modern golf balls like the Srixon Z-Star range are too fast, too straigh...

Free your swing

With a few good habits you can improve your movement and flexibility, and free your golf swing.

The game of a lifetime

Three generations connected by golf. What an incredible opportunity!

Stop coming up short

Knowing these five distances will improve your chances of hitting the green on par 3’s

Golf enriches lives

From good physical health, to a vibrant social life and stronger relationships. Golf has all this to...

Is this your scoring zone ...

Next time you play 18 holes, try out this benchmark challenge to see where your short game is.

One of our first wedge qu ...

When we’re looking at wedges for a golfer, we always like to see the design of their irons. How impo...

Your scoring zone

So much about playing better golf and having more fun depends on this zone.

Not to be forgotten

It’s not spoken about enough, but putter loft massively affects your distance control and accuracy o...

Enriching childhood

Golf offers children positive experiences and connections for life.

Learn more

Are your clubs making the ...

There are certain aspects of your club setup that can be easily changed to improve your golf.

Counteract the distance d ...

Check out these stretches and exercises to help you reduce the distance dip that comes with age.

A game that gives childre ...

Golf offers your child the fun of gaming with the added benefits of exercise and fresh air.

Take shots off your score ...

Now is the time to make an impact on your scorecard. If we could add distance to your tee shots and ...

How’s your energy transfe ...

Smash Factor, a measure of energy transfer, is a big part of how far you hit the ball.

Learn more

How’s your swing separati ...

As we age, we can lose the ability to make this rotational separation, but here’s a great exercise t...

Golf time is family time

Golf gives families an opportunity like few other sports.

Sometimes it's not the di ...

For most of us, the pleasures of hitting a good tee shot aren’t measured just in yards. There are mo...

The biggest carry factors ...

These two things that have a massive impact on your distance.

Learn more

Improve your rotation

Muscles stiffen with age, reducing your rotational capacity. Here’s a great stretch to help keep you...

Creating lifelong connect ...

This is where golf becomes more than just a game.

Putting is great but …

If everything goes right, then there’s the chance of a glory putt, but there’s a lot of important sh...

Go the distance

What clubhead speed has to do with it.

Learn more

Let’s use video of your swing to add 10 metres to your driving distance.

Stay limber, hit it longe ...

An important stretch for rotation.

Life skills through exper ...

The golf course is a safe and fun testing ground for children.

Driving or Putting?

We’re not sure why we hang on to some old truths when the new truth is so clear.

Fewer near misses on the ...

Face angle could be the difference between holing that 10-foot putt, or just slipping past.

Long drives come in three ...

The trio of impact factors that help you go the full distance.

Learn more

Many ways you can benefit

A stronger core gives you more distance on course and better movement off it.

A stronger core for more ...

Make it easier to repeat your best swing.

Now the better golfer win ...

For so long the improvements in technology have been aimed at the game improvement golfer. Now the b...

Added metres without adde ...

Generate more power without risking injury.

Don’t waste the benefits

However much great technology you’re about to buy, have you invested in what’s needed to translate t...

A stronger core for longe ...

Generate more power with less effort.

What could you improve to ...

Add more value to your practice by choosing a skill to make the primary focus of your range session.

Start their journey

Getting your children into the game early could be the greatest gift you give them.

Why finding your one is s ...

The right setup will help you experience more magical moments on the course.

Have you tried a round on ...

A good way to prepare yourself for the variety of challenges during a round.

Build your upper leg musc ...

A more consistent golf swing and better general mobility.

Tricks of the trade

Get yourself into better positions on the golf course.

Get into position

Shoulder mobility helps you swing on plane and reduce elbow strain.

It's competition time

When junior golfers move into a more competitive phase of their development, correct practice become...

No stopping power?

Your wedges could be the reason your handicap isn’t lower.

What are you aiming at?

Technology makes it so much easier to land on the distance mark, but doesn’t always help with the ta...

Stronger buttocks, better ...

An exercise that can help improve your ball striking.

Where are you striking th ...

Where you make impact with the golf ball has a massive impact on distance and ball flight consistenc...

Loosen up for better rota ...

Hip rotation is fundamental to the golf swing. Here’s how you can improve yours.

Playing to improve

Playing a second sport that complements golf can help juniors improve their golf performance.

Master up and downs

Here’s why getting better at scrambling is especially important for amateurs.

Are your wedges adding sh ...

When you’re facing at least 9 scramble situations per round, you need sharp grooves.

Let's make you more accur ...

Correcting your lie angle will make it easier to hit straighter shots more consistently.

Chip your troubles away

In times like these, golf can be your solace.

Making golf easier

More can actually mean more often. If that’s perfection, that’s a good thing.

Fresh air, movement, fun

A golf course is the perfect place to enjoy some time outdoors.

Why your ankles matter to ...

A stronger foundation for a better golf swing.

Let’s prove something to ...

It might be a lot of effort to be an elite level golfer. But it doesn’t take very much at all to mas...

Learning the ABCs of move ...

The more sports a child has played, the better off they’ll be when learning golf.

Why upper leg mobility ma ...

A more balanced golf swing and less lower back pain.

The power of re-gripping

New grips can help increase your clubhead speed and improve your consistency.

More control around the g ...

Distance control with your wedges shouldn’t be a guessing game.

The ‘fun’ in fundamentals

Playing outside is important for children, in general, but it is especially so when learning golf.

An escape in difficult ti ...

A golf course is more than just 18 tees and greens.

Improve your mobility

Play your best for longer.

A simple question

Do you want 40 metres of better feelings?

The best thing about golf is something that can b...

What could you improve to ...

Add more value to your practice by choosing a skill to make the primary focus of your range session.

Distance training during ...

Get active during downtime to improve your distance when you return.

Experience the difference

New grips not only feel great in your hands, they also help you play better golf.

How grooves save shots

Sharp wedge grooves can be the difference between a 14-foot putt and a tap in.

Enjoy every iron

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

Love your irons, all of ...

Being comfortable hitting any iron makes the game more enjoyable.

Nailing your approach

This is where the lie angle becomes especially important.

What a feeling!

This should result in the dream sound, time after time, after time. Technology with a little adjustm...

No more three putts

Confidence over short putts adds confidence to your whole game.

Do your irons match your ...

Sometimes it’s not your swing that’s causing your slice.

Ease and accuracy from th ...

Making it as easy as possible to exit the bunker in one shot.
The new Cleveland Smart Sole 4 San...

How’s your attack angle?

How improving your angle of attack can give you a shorter approach.

Get closer to the hole

A single degree of lie angle can be the difference between a birdie opportunity and a pressure par p...

Achieve more this year

What aspect of your game could you improve?

Enjoy every iron

Get your lie angle right, and you’re better positioned to enjoy your entire iron set.

Now slower swings can go ...

You don’t need to swing faster to go further. The new Q-STAR Tour golf ball.

Simplifying the short gam ...

Wedge play doesn’t have to be complicated.
The new Cleveland Smart Sole 4 Wedges.

The slowest but best

In a fast-paced, frantic, friends-on-facebook world there’s a slower and better social network.

Learn more

Are you in your launch zo ...

A zone that’s more important than your driver’s hitting zone.

Play-9 with us

There’s yet another reason to come and play-9 with us.

Learn more

Could you be throwing met ...

Two simple setup mishaps that can lead to wasted metres.

Our mission in life

Play-9 with us and a whole new world opens up.

More than how fast

How fast you swing is less important than how you transfer that speed into contact on the club face.

Discovering Love

We’re here to nurture the greatest love affair you’ll ever experience.

Learn more

A lot can happen in 2 met ...

1mph of ball speed adds 2 metres of distance. And a lot can happen in 2 metres.

Don’t destroy your chance ...

Most golfers have some very simple to fix bad habits that have little to do with technique.

Making every fraction cou ...

There’s 5 things to check to increase your chance of that moment of genius.

Pleasure sustains

There is a real joy to discovering better results. It’s even more important than the scorecard.

Nothing to do with age

Whatever your age, easier seems more logical.

Hope is important

Forget your experience. For too many that kills hope.

Wisdom, Technology, Accur ...

Your mind, manufacturer’s technology, our fitting; what a combination.

Your desire?

How much do you crave something? How brightly does your flame of desire burn?

You’re smarter now

The wisdom of age combined with the technology of now is an amazing mix.

There’s no excuse

From 20 metres in every single person who plays golf ought to be skilled. No excuses.

Learn more

Breaking 85, even 80 beco ...

Golfers able to consistently score 3 or under from 80 metres in will become lower handicap golfers.

Learn more

Your Priority?

When you arrive at a golf club rank 1, 2, and 3 what’s most important to you

View the questions

Opportunity or challenge? ...

If you’re looking to break 85 then Par 3’s are opportunities you should take.

Learn more

Why do you play golf?

Everyone is different and everyone balances the different reasons to play the game. How do you balan...

Time to get some data

You can improve quicker if you collect some simple data.

Learn more

Teeing up too high

While teeing your ball up on par 3’s helps you strike cleaner, going too high can actually rob you o...

No more trade-offs

Feel and forgiveness come together in the new Cleveland CBX 2 Wedge.

Learn more

Play your perfect shot

Use your natural shot shape to your advantage to hit more par 3 greens.

Pick your spot. Play the ...

Shot placement is a lot easier with the new Cleveland CBX 2 Wedge.

Learn more

Green first, then flag

Flag hunting on par 3’s is a narrow approach that creates unnecessary risk.

Face any short game chall ...

The new Cleveland CBX 2 Wedge has a grind for every situation.

Learn more

Stop coming up short

Knowing your numbers reduces the likelihood of under clubbing on par 3’s.

You’ve come this far, no ...

The new Cleveland CBX 2 Wedge is all about forgiveness.

Learn more

Here’s where to start

Gluteus maximus, your chest, latissimus dorsi, and your core. The answer to the question.

Get Fitted: Find your ON ...

There is a way to gain confidence, add certainty, and make more magic on the course.

Learn more

Want to look like a golfe ...

How would you like to look like a good golfer? How would you like to play better golf?

Get Fitted: Add certaint ...

Golf is random enough at times, so here’s a reminder of how to add certainty.

Learn more

Which part of the body?

Most golfers struggle with consistent and accurate ball striking because the wrong body part control...

Which part of the body?

Most golfers struggle with consistent and accurate ball striking because the wrong body part control...

Get Fitted: Gain Confiden ...

You’re doing so much more than buying a new set of irons. How much better is it standing over the ba...

Do you know someone?

If you know someone who you’d like to introduce to golf, then we need your help

Learn more

Will it hold?

There are many aspects to a Fitting for better approach shots. Distance and accuracy are obvious. St...

An important message

Learning golf needs to be ‘play’. That is the best way to learn.

Learn more

Minimizing errors

We fit you to make it easier to make square contact. But when you don’t we can still help.

Watch confidence grow

Want to see a child’s confidence grow. Watch them to learn a new skill.

Learn more

The breaking point?

Club makers believe that most golfers experience a breakdown in consistency at 37 inches.

It’s more than this

Introducing golf to children, even teenagers, isn’t about creating tour superstars. It’s more import...

Think Better

First, start with the result you want. If its more magical moments, we have the answer.

Your performance/enjoymen ...

There’s compelling evidence that improving your putting and short game creates the quickest results ...

Shooting between 85 & 100 ...

Too many golfers think that a fitting is for the very best players.

Learn more

Everyone wins

Here’s research that highlights just how important golf is as an active lifestyle.

Learn more

This should not be happen ...

Parents need to make sure their children are living an active lifestyle. There’s nothing better than...

Better players not exempt ...

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...

Better players not exempt ...

For those with faster swing speeds, the smallest adjustment to the way you impact the golf ball make...

Save their Years

This is a staggering fact and one we ought to be very committed to changing.

Learn more

Attack angles

While we’re all looking at new Drivers to add distance, a small adjustment in how you use your curre...

Is ‘Spin’ robbing you

Most golfers are unaware of just how much too much or too little spin is robbing them of distance.

Learn more

In YOUR golf ball what’s ...

What if one golf ball beat its competitors and many more expensive balls in every category in an ind...

It’s time for balance

Golf is the greatest game for families that has ever been invented.

Learn more

Don’t buy a new Driver

But some metres!

Learn more

We must respond to this c ...

Computer Game addiction used to a faraway place sort of problem. Ask any parent who’s child has disc...

Who wouldn’t want that

How does a 2mm change in a Driver CG change 5 to 8?

Learn more

Do you know why the emoji ...

How else does a 16-year old girl process 1,700 social messages a day on average?

Learn more

Hype or Fact

It sounds dramatic, but its true. However, most of you miss out.

Learn more

You didn’t grow up like t ...

We need to find a way to add balance to our children’s lives.

Learn more

Introduce Golf

Golf should be one of the activities a child participates in to live a longer and better life.

Learn more

CG Matters

You don’t have to be a physics expert, but the location of your Driver’s center of gravity matters a...

Better with friends

Any journey is better with friends. And as we said: “better is great”.

Learn more

Save 5 shots

Just three small steps to take to save 5 shots (possibly more) every round.

Learn more

Can you connect with your ...

If you want to improve then connect with why you want to improve.

Learn more

Small margins

If just 1 inch in putter length and 2° correction on face angle turns you into a wizard on the green...

Better is Great

Forget what you see on TV, just being better is great

Learn more

Is 35“ too much?

On Tour they get into a great position to sink putts time after time. But their putter length is set...

Are you going somewhere?

We want to inspire you to take a journey. As many of you as possible.

Learn more

Small degrees

From 6 feet, if your putter face angle is just 2° open, then you miss.

Learn more

You can all have forged

This is a great innovation in design that can change the game for every golfer.

Learn more

Book your assessment

This is the greatest game on the planet. Every shot that feels right is a beautiful experience. Let’...

Genetic Impact

We’re the genetic engineers you’ve been looking for. No performance enhancing drugs. Just changes to...

Learn a new skill

We want to make you a master of the knock down wedge shot.

Learn more

It is easier

The biggest group of our golfers should be using every advantage there is to make ball striking easi...

Another myth blown away

We just love blowing away myths so that our golfers have a better golf game.

Learn more

Change your magic number

If your handicap is between 10 and about 15 to 18, then use technology to change your magic number. ...

Clues from the Tour

Why would we approach a wedge shot in a different way to the best players?

Learn more

Do you have to choose?

Sometimes you wish you had one, at other times you’d prefer the other. So have them both.

Learn more

It’s simple sense

If we asked you to throw a ball into this bucket there would be an obvious approach. What clues does...

Playing for money?

The very best ball strikers playing for money take advantage of anything that helps consistency. Sho...

It seems simple

Often there are simple ways to improve ball striking.

Learn more

Reap the rewards of great ...

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...

This can be fixed

Two common reasons that golfers hit fat and/or thin approach shots with their irons and how to fix t...

Practice, check, repeat o ...

Knowing exactly how far you hit each wedge with a short, medium and full swing is vital if you want ...

What causes this?

Fat and/or thin approach shots with irons are the pain of many golfers. What’s the cause?

Learn more

Three swings you can repl ...

Do you lack confidence controlling distance with your pitch shots?

Learn more

What a feeling!

Everyone wants more of this.

Learn more

A wedge chart helps

If you can control your distance, you create more

Learn more

Making Par 3’s easier

The manufacturers have made Par 3’s easier. It’s your turn to take advantage of that improvement.

Learn more

Where you play the most?

More golf is played from 100 yards in, than on the rest of the course. So how do you stand on two im...

The perfect lie

Are you making it more difficult to hit good iron shots on Par 3’s?

Learn more

The greatest moment

You probably have between 12 and 16 opportunities in every round to turn this into a moment of magic...

The percentages

Par 3’s require good game management and good decision making.

Learn more

Which is it for you?

Your fairway wood could be worth its weight in gold. Is it?

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The Par 3 Advantage

How could you improve your scores on the Par 3’s?

Learn more

Does speed matter to you? ...

Driver designers are now competing with “speed”, but what do you need?

Learn more

Does it have to be this h ...

You don’t have to be the lonely, long-distance runner to succeed.

Learn more

Feel the thrill

There’s an excellent reason to come along with your driver and let us change your game.

Learn more

Unexpected benefits

How you decide to practice can accelerate your improvement and have unexpected benefits.

Learn more

The thrill of speed

Speed matters, but it’s easy to increase.

Learn more

“Mix it up”

Decide to acquire a new skill or master a new shot. Please do. Along the way, “mix it up”.

Learn more

They’re excited

There’s a lot of excitement about the 6th generation Srixon Z-STAR Golf Ball. There’s a lot of “new”...

“Better than you thought” ...

That’s the answer to the question “how good could you be?”. And according to one scientist with less...

Change and thrills

Some traditionalists want to hang on to the past. Well, we like some of the improvements.

Learn more

The biggest leap forward

The 6th generation Srixon Z-STAR Golf Ball might be the biggest leap forward we’ve seen in golf ball...

The start and the finish

And everything in between.

Our take on Dr. Rotella’s ...

We’ve changed some advice offered by one of the world’s most famous mental game coaches.

A bigger smile

Often there’s a single change that delivers the broadest smile.

Learn more

Joy and celebration

Why would you want to improve your golf swing; improve your consistency?

Learn more

The summary and what happ ...

In the last three weeks, we’ve asked questions about what you most want out of your golf.

Let us know

Some worry about strange ...

Some traditionalists worry about the golf ball and its performance. Is the distance your golf ball t...

The best and worst

Which is your favorite format, and which would you rather not play?

Let us know

Has your performance impr ...

On Tour there has been an improvement of between 15 and 20% in driver distance. Have you seen that i...

What motivates you?

You’re driving to the club to play golf. What most inspires you about your golf today?

Let us know

Adjustable and forgiving

Adjustability used to come at the expense of some forgiveness. Maybe not now.

Learn more

Our new understanding

There is an argument that the biggest leap forward in performance is not the actual design of golf c...

Social vs Competition

We’re interested in where you rank on a scale from 1 (where golf is a recreational and social past-t...

The best format

If your #1 priority when playing golf is “fun with friends”, then without a doubt, this is the best ...

Better distance control e ...

During the first three weeks, we have discussed the importance of the correct loft at impact and how...

Summer holidays and famil ...

If you’ve been away with your family on holiday, you’ll have enjoyed the interaction with them all. ...

Take advantage of birdie ...

Matching the loft of your putter to your technique is critical in becoming a consistent putter and t...

A better 9

If you’re not at an elite level, then the best way to improve your golf is out on the course.

Learn more

Roll your ball like a Tou ...

It is crucial to have loft at impact to lift the ball out of the depression its found in at address.

Finding the putter fit fo ...

Find a putter that best suits your technique and the conditions of the courses you play.

Learn more

Don’t be lonely

Becoming better isn’t about a lonely journey. Actually, it offers the opportunity for more friendshi...

The advantage of golf

Golf has many advantages. It’s a truly great game, with so many benefits. But some things are specia...

The handicap conundrum

Does the handicap system act as a motivation to improve or settle for what you have?

Learn more

Z 585 Irons Win 2018 MyGo ...

For the second consecutive year, Srixon has been awarded MyGolfSpy’s Most Wanted Game Improvement Ir...

Better is great

So, which improvement motivation came out #1 in our survey of golfers?

Learn more

We want to inspire you

Don’t measure your experience by performance vs. handicap. Measure it by the number of great shots y...

Splash out the sand

Bunkers don’t have to be thought of as a ‘hazard’.

Learn more

The value of your DNA

Fit your driver for your launch DNA and not only will you get more performance, it will be your frie...

Carry reduces danger

Sometimes changing your trajectory reduces the danger from the tee.

Learn more

Hit closer chip and pitch ...

Making time for bounce could save you a lot of hours.

Learn more

Bring the course to pract ...

You don’t hit 50 consecutive #7 irons on the course. So why practise that?

Learn more

Longer and straighter can ...

Of your personal launch DNA requires us to reduce your spin rate, then there’s a good chance that al...

Watch the improvements

We think the Cleveland Golf RTX4 Wedges offer our better wedge players a step up in spin, control, p...

On the money

The enhancements in the Feel Balancing Technology in the Cleveland RTX4 Wedges improves distance con...

Use your ‘bounce’

You might know about bounce, but can you use it?

Learn more

10,000 hours

You haven’t got 10,000 hours to practise, so how do you make the most of the time you do have?

Learn more

If one groove doesn’t ge ...

The new Cleveland Golf RTX4 and your spin and control.

Learn more

If one groove doesn’t ge ...

The new Cleveland Golf RTX4 and your spin and control.

Learn more

Beware generalisation

When you read magazines they have to make assumptions about who you are. We don’t.
We’re intere...

A one-question survey

We don’t think anyone asks the most important question in golf. It’s the $64 million question in 201...

You’re 1 in a thousand

Actually you’re one in several thousand. And it should matter to you.

Learn more

Is there anything better? ...

If you’ve got children or grandchildren, is there anything better than getting out on the golf cours...

Consistency, accuracy, di ...

We want to improve your golf experience out on the golf course. We know how to do that.

Learn more

Don’t climb Everest yet

You can alter the challenge you face on a golf course to ensure you’re have a chance. It doesn’t hav...

We wouldn’t ask you

Someone would sue us as the cause of an accident if we asked you to try driving home with your car s...

Blowing away the myths

Golf is a very social, outdoor, and healthy activity that welcomes all peoples, genders, and ages.

Learn more

How can there be no stand ...

Standard shaft length? Standard shaft flex measure? No and no.

Learn more

A car advert and women in ...

The world has changed and we need to recognize how we need to respond for the good of the game.

Learn more

Make golf easier

We want to help more of our golfers hit more accurate approach shots more consistently.

Learn more

Weight matters

Your Putter is a precision tool that you need to use to exercise control over the ball direction and...

Your Putter partner and L ...

Two golfers with exactly the same dimensions and setup, could require a different length Putter depe...

Your Partner for Life

If there’s a club in your bag that should be fit to you, it’s your Putter. The match needs to be per...

Strength not required

Golf is a game of technique and timing. We’re looking for ladies who want to have a game that gets t...

Four friends wanted

If you’re shooting low 90’s / high 80’s, then it’s time to get below 85 most times, and even threate...

Book a Gap Assessment no ...

Why not have us create a detailed assessment of your top-of -the-bag distances and consistency. You’...

Play WITH not against

You don’t have to play “down” to your children’s level (or up to them in some cases). Play a format ...

Is that golf?

Of course it is. There are so many different formats. Some may make the experience much more enjoyab...

You must feel confident

Don’t carry club designs that you don’t have confidence in.

Learn more

Exploiting vulnerability

It’s time to respond to course designers who think they can exploit your vulnerability.

Learn more

Enjoy the experience

We don’t play holes as long as these golfers do. So don’t try and copy them. Play formats that make ...

Enjoy the experience

Outside of competition, the focus on golf should be enjoying the friendships and the playing experie...

Where are you naked?

What Par-3 distance leaves you looking at your bag thinking, “I don’t have a solution”? What happene...

How can we add your clubh ...

Your distance potential is determined to large extent by your clubhead speed and we want to make sur...

Why Wouldn't you have an ...

Increase the number of good shots you hit quite easily if you looked for the easy, big wins open to ...

Why are they so nasty?

A more direct call to action for golfers to think more when choosing how to play a hole. A clearer e...

Book your Spin Performanc ...

We’re holding a ‘Spin Performance’ event. We’ll measure your greenside spin, then we’ll see how much...

The Par 3 seduction

Course management is important on Par 3’s. We’re now trying to offer you the chance to make an offer...

Which is the distance tha ...

We now have so much data on yardages available to us. Why aren’t scores getting better?

Learn more

Have you really made a ch ...

When we chat to golfers, they often tell us they’ve selected the golf ball that gives them the most ...

Short hole drama

We try to focus the golfer on their performance on Par 3’s. is it good enough? Can they improve?

Learn more

FUNdamentals

We’re teaching children FUNdamentals. Yes, they’re learning how to hit the ball, play the game, even...

Cleveland Face Cup

It is absurd how forgiving across the face the Cleveland Launcher HB is.

Learn more

Most children are not Tig ...

When we’re working with children and juniors, we’re not trying to find the one exceptional golfer. W...

Who benefits from which design innovation in the Cleveland Wedges? Great videos showing how you make...

The critical role of the ...

We want golf to be a fun, enjoyable experience for your child. We need your help in that objective. ...

Accuracy from the fairway ...

Did you know a Tour Professional is more accurate from 175 metres in the fairway than from 100 metre...

Have you checked your str ...

Understanding your strike pattern should influence your next step.

Learn more

Your child, golf, and som ...

We want to get under 13 juniors to experience and sample golf. It’s great for their movement and bal...

Your components of more d ...

You probably know how hard it is to find the short stuff from the tee box. It’s fine margins at impa...

Your components of more d ...

There are many variables that impact on the backspin created at impact. Understanding some simple ph...

Your components of more d ...

Lift will play a significant part in getting your next flight off the ground. Back spin generates li...

Your components of more d ...

Looking for a 260 metre+ tee shot with an average swing speed?
Launching it higher will help. Ju...

Can we use re-entry and l ...

Most golfers are looking for equipment that will make the game a little easier, allowing them to exp...

A wizard on the greens

Have we inspired those of you shooting above 90, to target 89 or less on most every occasion this ye...

Short game precision in ...

Cleveland have brought metalwood forgiveness and distance to the Cleveland Launcher CBX Irons. They’...

Master the Wedge

If you’re shooting above 89 on most visits to the golf course, then now is the time to make a leap.

What’s the highest club y ...

We’re challenging all golfers who shoot in the 90’s or even above, to start a journey to better golf...

Metalwood distance and fo ...

If you try the Launcher CBX Irons you’ll notice the distance and forgiveness in especially the mid a...

Launch and control : A g ...

The Cleveland Launcher CBX Irons tackle a number of
areas of required improvement in your approa...

Breaking 90: In the 80’s ...

If you’re a golfer that’s shooting above 90 most times then it’s time to set yourself a challenge.

Learn more

Buying a new driver. Lea ...

With all the new and exciting releases of golf equipment, it’s likely that many of you will be looki...

End the sacrifice

In many cultures in past centuries, in the search for a better future, or thanks for a good life, pe...

Pitch and Putt was always ...

Some golfers will describe other courses as a ‘Pitch and Putt’. I’m not sure how they mean it, but w...

We’re offering a prize OU ...

Over the last 3 weeks, we’ve been trying to persuade you to follow the link and answer three very si...

Operation 36: A shot to M ...

If your handicap is 15 or above, then review your performance and technique on this shot.

Learn more

WIN a coaching program or ...

We’d like your thoughts on your short-game. Just five simple questions. Nothing complicated, technic...

We’re offering a prize OU ...

Everyone has at least one hole that spoils the card or round too often.
If it’s a long Par 4, f...

We’re offering a prize OU ...

You’re playing an approach shot into the green. You’ve got a target. You’re telling yourself it’s la...

How good are you? Keep a ...

Over the next 3 or 4 weeks keep a separate scorecard. It only comes into play when you have an appro...

We’re offering a prize OU ...

It’s just an Iron, from a set. This one’s a #7 Iron. You’re about to use it for your 2nd shot after ...

Rotation and Stability

The golf swing has a lot of moving parts. Stability, as you rotate, is very important if you’re look...

It’s often just a matter ...

You can swing on the right swing path BUT if your putter face is open by just 2° at impact, then fro...

Getting back to the basic ...

Our excitement has been generated not by the technology, but rather by the initial results for golfe...

You can’t always believe ...

A best ever score, or a competition win is often accompanied by a great performance on the greens.

Learn more

Make the most of your tim ...

Tests show you get the most Spin per Rand from the AD333 Tour vs competitors

Learn more

Gift of the Century

If we can get you here, then you’ll hit more fairways, you’ll be able to attack greens with short an...

Gift of the Century

If you’d like to be able to come to the golf course, even if you haven’t played for a while, and kno...

Hitting better Fairway Wo ...

On the range, practise a slower, wider and more even tempo swing.

Learn more

Your ball-striking improv ...

Four improvements we think you’ll notice in your ball-striking with the Cleveland Launcher CBX Irons...

Gift of the Century

This is a simple, solid, very repeatable golf swing that makes it so much easier to hit better golf ...

Hitting better Fairway Wo ...

Too many golfers set up with their Fairway Wood, unaware of the low point of their swing.

Learn more

Long and Straight 5 Recom ...

The new Cleveland Launch HB Driver is simple in its approach.
Longer and straighter. We think i...

Gift of the Century

It’s time to make the game easier. Not just now, but for the rest of your life.

Learn more

Recovery and Opportunity

There are three checks you should think about if you want to have a Fairway Wood that offers you the...

Play golf for the Family

It’s your children to enjoy now, it’s a shared retirement you’ll appreciate later.

Learn more

Improving your Consistenc ...

Improvements will translate into not just a better score,
but the added pleasure of more shots h...

The new Launcher range

In an age where hype seems to get ahead of substance or real performance, we think we have an exciti...

Save your children from t ...

The consequences to non-mental health through adolescence is catastrophic. Get children - every chi...

Avoid the frustration of ...

From a great lie in the Fairway, make sure you’re not going to allow poor contact to leave you madde...

Great social experiences ...

Play more golf. Make more friends. Take part in more social events.

Learn more

Exposing the challenges a ...

If you’ve bought the latest technology but you’ve still got a problem with inconsistency, then here’...

Numbers Don’t Lie

After robot testing it’s pretty clear the Cleveland CBX wedge will help you #GetCloser to the hole

Book a fitting

What a way to stay fit

If you’re measuring ‘steps’, get out and play golf more often. You’ll blow your target away.

Learn more

Making the right decision ...

HOW FAR DO YOU really hit your #5 Iron?

Learn more

There is always time for ...

If they’re finding time for the gym, running or cycling before or after work, then they can find tim...

The soft landing we all w ...

The revolution in Iron design is much more than a ‘faster face’.

Learn more

Better scoring shot perfo ...

We think that the Cleveland CBX Wedges have a design that will help 80%+ of our golfers hit scoring ...

If someone gave up becaus ...

The latest equipment and / or some coaching takes the right side out of play.

Learn more

If my #7 Iron now goes as ...

Your new #7 Iron will go as far as your #5 Iron, but it still travels with a #7 Iron trajectory.

How many Golfers do we lo ...

Do you know how many steps you take in a round of golf?

Learn more

How did an inch become a ...

A #7 Iron is between 1 and 1½“ shorter than a #5 Iron

Learn more

Parenting requires commit ...

Discover how golf is the greatest family pastime there is.

Learn more

There’s an Iron revolutio ...

Whatever distance you can hit a #7 Iron, think again.

Learn more

Bring a golfer back to th ...

A lot of people who played the game of golf through their teens and early twenties, stopped playing ...

Shaft facts for all golfe ...

So many less experienced or less capable golfers think they aren’t good enough to be fit. That is so...

How many wins have you ha ...

It is very relevant that Srixon golf balls have a lot of winners. But take some time to select your ...

Rescue and recover a golf ...

We need your help. Most of you will know an ex-golfer. Someone who fell out of love with the game.

Learn more

Shaft facts for all golfe ...

Do you have a steady rhythm to your swing?
Or do you have an uneven rhythm? That’s why we can’t ...

At the core of any golf b ...

We don’t get asked as much as we should about your golf ball. It’s the piece of equipment you use th...

Younger, easier, for life

If you’ve got children, or you’re lucky enough to have grand-children, and you haven’t done so alre...

Help save rhino and WIN a ...

The world’s wild rhino population is in grave danger of becoming extinct within the next 5-10 years....

Shaft facts for all golfe ...

With a #7 Iron the right shaft can add up to 15 yards of carry distance.

Learn more

Tour performance for mode ...

If you’re a moderate swing speed golfer, you still want a golf ball to offer you performance everywh...

Get someone started

There’s no question that for a beginner, golf can be an intimidating game, especially 400 yards out ...

Shaft facts for all golfe ...

Swinging faster is just one of the factors in hitting a golf ball further.

Learn more

Is there a ball with more ...

We suspect that one of the measures of great value in a golf ball is the amount of greenside spin cr...

The proven impact of Rand ...

The experts believe that this approach to practice keeps the brain much more engaged on the shot tha...

13 Handicapper adds 29 ya ...

A story, published in Golf Digest, told of a 13 handicapper who added 29 yards with his #6 Iron, aft...

There are two styles of P ...

Most advice seems to recommend using one of two practice methods, but when we watch golfers practici...

The impact of lie angle o ...

A golfer who had improved shot dispersion by 50%, making approach shots much more consistently accur...

The best use of your time ...

If you’ve got some time after work, which is going give the most enjoyment?

Learn more

Golf can quite literally ...

Hitting an #8 Iron, rather than a #5 Iron into a green is so much easier.

Learn more

Hitting better shots make ...

What percentage of golfers playing in the next Saturday competition will have put in any real practi...

Every golfer should play ...

Have you thought about how nice it feels to hit a good Iron shot? And then to do it again on the nex...

Different game? Different ...

Pin high in two, on a 675 yard Par 5! What game are these golfers playing? Are they from a different...

How much added performanc ...

The new Srixon Z-Star and Z-Star XV have received recognition and accolades. But the real question i...

Putting the ‘game’ into y ...

If you’ve got short-game practice time with a friend or family member, then make it more fun with a ...

You’re interested; we’re ...

We have some simple questions about your wedges.
If you can take a few minutes to answer them, t...

500 Wins World Wide – Now ...

There’s one piece of equipment directly involved in every single shot you make on the course – your ...

Putting the ‘game’ into y ...

We watch so many regular, and even better golfers who live with a poorer score than they need to.

Learn more

Playing different short s ...

The width of the sole on your wedge, and the grind on the sole, can make it easier or harder to play...

Don’t allow your eyes to ...

Just a fraction of a degree incorrection in your aim means missed 10 foot Putts. Make it easier to a...

Take the stress out of be ...

The Huntington Beach Putter range from Cleveland Golf are designed to create the Tour roll, feel and...

The 40-yard game

Whatever standard of golfer you are, try and find time to play 9 holes of 40-yard golf regularly.

Learn more

Are you giving yourself a ...

From your full pitching wedge distance, how many clubs (excluding your putter) are you carrying in y...

Cleveland Golf Feel Balan ...

Feel Balancing technology has a number of benefits, including centering the CoG in the face of the R...

Putting the game into you ...

While you’re playing a full 18-holes, there is another game or two you should keep track of. One is ...

Making it easier to play ...

Good technique is important if you want to hit 40-yard pitch shots consistently close to the hole. B...

Cleveland Golf RTX-3 Wedg ...

Research shows that a traditional Wedge sole design loses 52% of club head speed through impact with...

Martin Hall and the Wedge

Simple advice that helps you get the most out of your wedge on every shot you play.

Watch now

Are you Pulling your Pitc ...

A “one-piece takeaway” with a shorter Pitch shot can often lead to a closed or shut face that causes...

Aiming to do better

The next time you’re at the Range practicing your Iron striking we’d like you to work on your pre-sh...

We’re helping because you ...

Three great reasons your children should learn to play golf. First, they learn it so easily and get ...

Perception and reality

Research by MyGolfSpy informs us that over half of all golfers have the wrong perception about their...

MyGolfSpy #1 Driver is

An independent analysis over several months has concluded that the Srixon Z565 Driver is the #1 Driv...

Another great reason your ...

Have you ever noticed how much easier children can pick up new movement skills than adults?

Learn more

The perfect setup for a l ...

You can have a better relationship with your putter.

Learn more

Better players want the e ...

The tightest shot dispersion of any Cleveland Wedge is created by bringing the center of gravity eve...

RTX-3 wizardry & control

For good and better short-game players, the Cleveland RTX-3 Tour Raw Wedges will add scorecard perfo...

Another great reason your ...

Encourage your children to find time to disconnect from the pressure and more connected with friends...

Square down the target li ...

Is your putter your magic wand? Is it set up to allow you to square the face down the target line?

Learn more

A great reason you and yo ...

One of the richest benefits of golf can be found in what happens with your family down the years.

Learn more

What loft does your putte ...

At the moment of impact, the putter needs to lift the ball out of the small depression it will be in...

The sequence down deliver ...

If you watch the diminutive ladies from the LPGA Tour hitting it a mile, you’ll notice how their dow...

The big equipment ideas i ...

When you watch the top Professionals’ Putting, it is really unbelievable to note just how much bette...

Improve your short game w ...

Would you like to learn how to pitch the ball just like European Tour player Jaco Van Zyl?

Are you in a position to ...

Some of the ladies on the LPGA Tour hit the ball consistently past 270 yards, despite being shorter ...

The big equipment ideas i ...

For a long while some discredited softer compression golf balls. The story was, “overpower the ball,...

How does she hit it? Look ...

On the LPGA Tour the ladies, despite a more diminutive size, are hitting it from the tee past the 27...

How far? How does she do ...

Have you checked the average driving distances the ladies on the LPGA Tour hit their tee shots? How ...

As they attempt to regulate the Tour Professionals, those who rule over the game have introduced rul...

Do you have a method for ...

Make sure you’re lining up
with confidence.

Learn more

The bigger problem with G ...

A lot is made each year of groove technology in Wedges. Sharper, more precise grooves offering even ...

Can we improve alignment? ...

The Cleveland Tfi 2135 Putter solves a very common problem that causes most regular golfers to strik...

The most basic data about ...

Are you one of the large majority of golfers who’re unsure about exactly how far they hit each of th...

The advances in premium g ...

In a recent, very insightful interview, Tiger Woods said that the game had changed in the last 5 yea...

Keep your stats from 40 y ...

There’s a simple measure we can improve, with game management improvement, that directly impacts you...

Are you going longer and ...

The better manufacturers have now mastered creating cores that have a high energy transfer (for fast...

Controversial compression ...

If you’re interested in your choice of golf ball (and you should be) you’ll have heard a lot about n...

Approach shot performance

A better statistic for most of us to measure than “greens in regulation” is our mid range approach s...

It’s your golf game

The priorities of a Tour Professional and you are bound to be different. Yours are more important to...

The impact of golf ball t ...

You might not be trying to win a Major, but are you taking advantage of the improvements in golf bal...

Would you believe the dif ...

If you’re a regular golfer with a 15 – 24 handicap, then you could be 10 shots better with a good pl...

Social or competitive, be ...

Even if golf is a social adventure with a group of friends, with the final score mattering less than...

Performance vs enjoyment

You all play golf for individual reasons. We probably all enjoy hitting a record score, but for many...

A fitting tee shot for yo ...

You’d be amazed at how often we can deliver improvement without changing your driver.

Learn more

Hideki Matsuyama wins the ...

Congrats to Srixon staff player Hideki Matsuyama who holed a ten-foot birdie putt on the 17th to win...

Possibly the same ‘dream’ ...

Your golfing dream doesn’t always have to be related to performance. It might be to be able to play ...

Where do you fit and were ...

Last week we reproduced some research into tee shot distances with the driver. It highlighted that w...

Where is your golf game?

I am going to start a series of articles on key benchmarks in your golf game that you should assess,...

Journey to better golf wi ...

In their pursuit to help all golfers – from tour pros to weekend amateurs – play better golf, Srixon...

Good work Golf Digest – w ...

Using data supplied by Game Golf, the team at Golf Digest produced a very interesting article that s...

Best shared: the new way

The world changes. Attitudes and expectations change. Retirement is a stage of life that’s changed. ...

10 metres added: but more ...

In the last weeks we’ve told you that, if you had an average swing speed, an improvement of just 0.0...

Time is actually no barri ...

There are so many ways to play golf. You don’t have to sit back and wait for the format to be dictat...

Good reasons to make time ...

The three biggest reasons to play golf more often this year are:

Learn more

The numbers don’t lie: 10 ...

For the average swing speed golfer, just improving their smash factor (that’s a measure of how close...

Send an “introduction” an ...

Too many golfers have succumbed to the pressures of modern life and disappeared from the game. Let’s...

New Year resolutions by t ...

A British health company completed extensive research on new year resolution and health and fitness,...

A time for fulfillment

I’m not sure if there’s a more fulfilling activity than golf when people enter retirement. It contin...

Recovery’s a part of golf

This club transformed golf for all golfers, not just the inexperienced. But, although it was origina...

Congrats to Hideki Matsuy ...

Hideki Matsuyama’s razor-sharp short game was a massive factor in his victory at the Hero World Chal...

Take some time for you

There is a sense that the world is going too fast. Responsibilities and expectations have increased....

In The Red Zone

There is no club that you’ll use more on the golf course. Yet this is the club that golfers most rar...

One of the greatest activ ...

There are so many reasons that golf is a great activity for children. They’re outside, in a social a...

Everything starts with yo ...

One of the great things about golf is that, while there are fundamentals, there are many ways to get...

Breaking 90 – Don’t live ...

Breaking 90 – Don’t live with this problem. Amongst golfers shooting above 90 and especially 95 the ...

Feel the difference; it m ...

There are so many aspects of “fitting” that make a difference to the ease with which you can hit bet...

Breaking 90, every time, ...

Yes, that’s our target. We know that the ball that moves right (or left for left-handers), bedevils ...

Swing weight and your con ...

There is no doubt that feel matters to all golfers.
It’s true that very good and experienced gol...

Fight the slice, shoot lo ...

Most golfers struggle with a left-to-right shot shape (left handers are vice versa). If that’s you i...

Feel counts, but so does ...

In the search for improved ball striking consistency for you, we know we need to match the club weig...

Come, start your journey

If you’re shooting above 90 or 95, then come and chat to us.
Have an assessment and let’s see ho...

Hideki Matsuyama blazes W ...

Congrats to Srixon staff player Hideki Matsuyama who tore away from a strong field on the final day ...

Improving your shotmaking ...

When we’re helping you select a new golf club(s), we’re trying to help you find a club configuration...

Finding the Fall Line on ...

How many times are you tricked on unfamiliar greens by which way your ball breaks as it gets to the ...

Should you be playing sta ...

When we ask you: ”At which club length does your ball striking skill break down?”, we avoid the numb...

Never mind the money; fol ...

We probably accept that Tour caddies are better at reading Putts than most of us. There’s an opinion...

Longer clubs expose a mul ...

There’s a point in your bag where your consistency of ball striking and accuracy start to break down...

What are you looking at?

When you crouch down behind the ball or stand up and walk around the Putt, what are you really looki...

What length are your club ...

So why have club lengths got longer (and lofts stronger)? One argument is that the manufacturers kno...

Statistics and the Scienc ...

On TV it often looks like the Pros are making everything. You’d probably expect those statistics to ...

Another measure you can i ...

Up to what distance are you comfortable with your ball striking skills and where does either or both...

Don’t settle: Make life s ...

In the last weeks I’ve been talking to those golfers who aren’t breaking 95 every time. Often we fin...

Preparing for better golf ...

Technology continues to make it easier to hit the golf ball faster, higher, further and more consist...

Srixon Z 765 Iron

Good and better ball strikers want control, but any improvements in purity of contact are welcome. ...

The main reason you shoul ...

The new Cleveland Golf RTX-3 Wedges have lots to offer, but this result in particular will resonate ...

Practice drill: Rotationa ...

Exploiting rotational forces will not only add distance to your shots, it’ll help your ball striking...

Preparing for better golf ...

Every single golfer can setup correctly whether they’re a Tour Professional or inexperienced, social...

Practice drill: Follow th ...

Here’s a drill that makes it impossible for you to manipulate the club. The club will lead the swing...

On the money with a great ...

The impact of a correct shaft length for your correct setup is under-estimated. Try swinging on plan...

Inconsistent ball strikin ...

Often to improve your ball striking we need to simplify the golf swing.

Learn more

Can we inspire anyone?

Possibly we should measure the success of golf in the Olympics by how many people, especially youngs...

Nine hundred (yes, 900) w ...

The right clubhead design with the best compromise of forgiveness and control and hitting zone place...

We want to increase your ...

Ball speed is the biggest factor in how much carry you achieve and is created by clubhead speed and ...

The simplest equation in ...

We need to match ball speed, launch angle, and spin rate to get the maximum carry and roll.

Learn more

Softer, Faster, Longer. I ...

The new Srixon Soft Feel will please those who’re already players of this golf ball. Those who aren’...

How we can increase your ...

Your distance potential is determined to large extent by your clubhead speed and we want to make sur...

How Smash Factor relates ...

Hitting long shots requires a high energy transfer from golfer to club to ball, and Smash Factor is ...

Smart Srixon leadership

If you’re looking to add consistency and distance, then the new Srixon technology offers some unique...

Dynamic stretching for im ...

This is a popular and effective way of preparing the body for efficient movement and getting into th...

Stiff hip flexors can lim ...

We’d like to see how much distance we can add to your game by helping you improve your flexibility u...

Innovation Starts Here

Improving your game means improving our own. One shot. One round. One weekend at a time.

Sr...

Better Players can have i ...

It used to be workability or forgiveness. Not anymore. In a more compact head shape with an adjustab...

Srixon Z545 Our view

If you’re looking for the confidence to swing it harder, or you want your current swing to be forgiv...

Playing to the rules

17 Golf rules you definitely need to know when playing in a tournament. A neat article in Golf Diges...

Long shots owe a lot to f ...

The rotational capacity of your hips, back and shoulders affects how much torque you can produce dur...

Improving your greenside ...

Here Martin Hall of Golf Channel shows you Gary Player’s drill to perfect the feeling of control of ...

Holder or flipper?

There is a lot of confusing information written about the bunker shot, yet with the correct techniqu...

If you’re worried about t ...

These two Wedges have the same bounce angle, but the one on the right raises the leading edge more, ...

Take the sand in the box

One of the tips when practicing bunker play is to draw a line in the sand about a cm behind the ball...

Does it make sense in the ...

When we look in most golfers‘ bags, they’re carrying just 2 clubs to cover the short-game scoring zo...

“Are you decelerating thr ...

Bunker play is a great example of the danger of written instruction. Golfers have read a few guide p...

You’re facing the Par 18 ...

In any round, most golfers will find themselves with a Wedge in their hand and less than 30 yards to...

“Make sure the face is op ...

This is one of the best examples of written instruction causing confusion. It’s interpreted by most ...

Great fun competing in a ...

If you and a few friends want to find an alternative to a gym session, or need an excuse to spend an...

Cleveland Wedge options

There are so many bounce and grind options available to fit to your game. There’s so many different ...

Better Golf on Par3’s: Li ...

Is your approach to a Par 3: ‘I was set this challenge, I’ll take it on no matter what”?

Learn more

"Fitting isn’t important"

Our mission is to help more golfers have more fun beyond the 1st tee. We know that it isn’t all abou...

Better Golf on Par 3’s: W ...

There should be a sequence of how you prepare your plan for how to attack a Par 3.

Learn more

“Fitting? I’m not good en ...

Really? Two golfers are 150 yards from the green. One is a very low handicap golfer with great ball ...

Cleveland Golf TFi Putter ...

When easier alignment is combined with better feel and more consistent roll you get the Cleveland TF...

Perfect alignment, every ...

If your eyes aren’t absolutely over the top of the ball, then an alignment aid on the bottom of the ...

Better Golf on Par3’s: Ge ...

Have you tracked where you’re missing the green on Par 3’s?

Learn more

Blowing away the myths no ...

Many golfers think that as long as they know what shaft flex they require, then they can always find...

Better Golf on Par 3’s: G ...

Tee it up on a Par 3. But how high? Set yourself up to succeed on Par 3’s.

Learn more

The ultimate in Soft Feel ...

Srixon burst onto the scene with the 2-piece AD333 and Soft Feel to dominate our 2-piece ball sales....

We’re here to help you hi ...

The multitude of club performance technology on the market nowadays gives you a lot more options to ...

Have you measured your gr ...

In the Drive, Chip & Putt Championship for Junior golfers, the participants will hit 3 chip shots to...

Which distance are you me ...

Here’s a good golfer who gained 20 yards on distance from the tee with his fitting, but actually the...

How would you rank your p ...

Have you considered measuring your tee-shot performance and tracking your improvement? Give this tes...

Nearly 40 yards of added ...

This high handicap golfer added nearly 40 yards to his tee shots with a fitted driver. Can you do th...

Drive, chip & putt: a gam ...

There are so many ways to have fun hitting a golf ball. You can create your own variation on the Dri...

Are you leaving distance ...

There are a lot of golfers out there reading every magazine and online article or watching every adv...

The common fault of the b ...

Many of the better players get away with the wrong plane on their downswing most of the time because...

Why wouldn’t you have an ...

Both these golfers see golf as a social pastime. It’s an opportunity to have an enjoyable outdoor ho...

You’ve gone back on plane ...

If you’re shooting in the lower 90’s with some good scores lower in the 80’s, but you’re inclined to...

It really does help to be ...

If you’re a mid, or even higher, handicap golfer and you’re keen to lower that handicap, then the qu...

A surprise at impact

The new Srixon AD333 Tour offers an instant surprise off the club face. At the same time it spins mo...

Are you taking opportunit ...

Phil is long off the tee and he’s a good ball striker. But despite all the opportunities created, he...

Swinging on plane might b ...

It might be easier than you think to improve your consistency. Without the proper posture, creating ...

Another golfer, a regular ...

Have you noticed how much trouble is short and right of so many greens? How can an assessment help?

Learn more

Making golf more enjoyabl ...

It’s really worth learning about how a golf swing that’s “on plane” can add enjoyment to your round.

Do you recognize yourself ...

Sally's tee shots are a bumble down the fairway. they don't have much height, and most of the distan...

Srixon Z155 Irons

For golfers who want added forgiveness without losing speed, distance and control.

Recover a golfer: give so ...

If someone you know quit the game because it was too much of a struggle, let us help you recover tha...

We’re not ‘Fitting you fo ...

An Assessment and Fitting isn’t the end in itself. It’s a very, very sensible approach to buying a t...

Recover a golfer: Even le ...

Some golfers gave up the game because they couldn’t reach a standard that allowed them to enjoy the ...

Like Drivers, there’s mor ...

Your Hybrids need to be more than just easy to hit. They should offer a consistent distance gapping ...

Recover a golfer: Make it ...

Golf, especially for someone who hasn’t played in a while, can offer a lot of punishment and heart-b...

Why make the hardest shot ...

The Fairway Wood shot from the close-cut fairway is one of the hardest shots there is to play for mo...

Srixon Z745 Irons

If you're a skilled ball striker, then this compact, muscle-cavity, forged Iron will give you contro...

Let's plan to recover a g ...

Research indicates that over 40% of those who no longer play would actually like to play again. What...

You know your Loft, but w ...

So many golfers come to us with a request for a particular new Driver model and tell us what loft th...

Break 85: Don't ignore th ...

How does a 140lb lady golfer hit the ball so far, so accurately, and so consistently?

Learn more

Can you extend through th ...

Just as important as an upper body turn is on the backswing, so you need to be
able to extend th...

Is gripping it the real p ...

Tension is a killer in the golf swing. It easily robs you of distance. More importantly, once it inh...

Cleveland TFi 2135 techno ...

It’s always great when something this obvious, that’s been overlooked for so long, is revealed along...

Break 85: You don't hit t ...

Many golfers have never had any short game coaching. Even fewer have had a Putting lesson. And it sh...

Improve your rotational f ...

One of the advantages of youth is the ability to ‘separate’ the upper body and the hips.

Learn more

It’s more than CoG when w ...

When we're looking at your golf swing and analysing your ball flight, despite all the advertising ar...

Break 85: Thinking golf

You need to approach every hole aware of the risks, and the ability to know enough about your own ga...

How is your upper body ro ...

Here's another exercise that is designed to improve your range of motion and your ability to make a ...

An 'Assessment' is more t ...

When we get together with you, our job isn’t to ‘fit you for new Irons’; it’s to help you enjoy the ...

How does the Cleveland Go ...

Integrated Wedge sets provide the best scoring opportunities from 120 yards out. The Cleveland Golf ...

Break 85: Where will your ...

You’ll find that the game you have, to shoot under 85 consistently, will bring you so much joy. It’s...

Improve your range of mot ...

If you can use the next 3 months to improve your range of motion, then when you get to next make tha...

It's not the club at addr ...

Most everyone understands what the lie angle on their Irons is. And most understand the impact of a ...

Srixon Z355 Range

We think regular golfers looking for easier distance and technology should look at the Srixon Z355 r...

Here's an interesting inn ...

The Srixon Z355 Driver features unique technology that encourage a much better release of the club h...

Better hip and shoulder t ...

The ability to separate the hips from the shoulders is important for an effective turn during the go...

The Srixon Z355 Hybrid

We think a Hybrid is an “opportunity” club(s) that almost all golfers should use to replace long and...

Srixon Z355 Fairway Wood

Too many golfers carry their Fairway Wood in the bag but don’t exploit the potential because it’s a ...

How strong and mobile are ...

The hip flexor muscles must be flexible and strong if you want a stable, powerful golf swing. When t...

Add power to your swing

Comerford’s Hip Complex is an exercise developed specifically to strengthen the hip rotators and imp...

Putter alignment and stab ...

If the Putter is designed to fit your stroke then you will find it easier to make sure that the Putt...

The reasons we like the S ...

For the right golfer, there will be benefits in consistency especially with these clubs. That will m...

The need for Speed

Speed rules. Just a single mph of extra club head speed will translate to 4 extra yards. How hard ca...

Adjustability and Fitting

Adjustable Drivers offer you the chance to adjust your Fitting on the go? Sorry, that's only part of...

Finding the right shaft i ...

It's almost impossible to drag a club off the shelf and for it to be the perfect fit. If the combina...

How difficult is this gue ...

It is almost impossible to drag a set of clubs off the shelf and expect them to fit. The magnitude o...

What's your move to impro ...

Have you thought about where you can make your next improvements? Think about it now.

Learn more

A different way to improv ...

In this short video from Matt Every, there's a really neat idea about distance control with your iro...

It's not always about dis ...

The manufacturers' advertising promises extra yards. That's great but for many of you, finding the F...

Have fun with Par 18 arou ...

Golf doesn’t have to be 18 holes and 4+ hours. Find a few friends, come down after work, and set up ...

You're not buying a new D ...

When you're buying a new Driver we should start with your swing and what improvement will make the b...

Want to challenge your ma ...

Then here are four skills challenges to test yourself. These challenges will examine your short pitc...

The Catalogue of Skills C ...

You should always be prepared to measure your performance levels at different shot making skills. Pr...

Fundamentals affect swing ...

We all think we're beyond the fundamentals, but you should re-visit them often. Here's a fundamental...

Swing MOI explained

Golf club manufacturers have been working hard to make it easier for you to swing the golf club fast...

Build a Better Swing

Struggling to hit consistently accurate shots? Start at the beginning.

Learn more

Join us in cheering for o ...

The second installment of the Springboks vs the All Blacks is taking place this Saturday. Join us as...

Investing in a no-comprom ...

Choose the right Srixon Z-STAR for your game.

Three reasons the Srixon ...

Test the spin, test the feel yourself. See if we’ve got this right...

This swing could be yours

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